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Seasonality

Variations in data at specific regular intervals less than a year

  • 9 min read
  • 7 chapters

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Through Time series, Frequency and Moving average

Seasonal fluctuations in a time series can be contrasted with cyclical patterns. The latter occur when the data exhibits rises and falls that are not of a fixed period. Such non-seasonal fluctuations are usually due to economic conditions and are often related to the "business cycle"; their period usually extends beyond a single year, and the fluctuations are usually of at least two years.

Organisations facing seasonal variations, such as ice-cream vendors, are often interested in knowing their performance relative to the normal seasonal variation. Seasonal variations in the labour market can be attributed to the entrance of school leavers into the job market as they aim to contribute to the workforce upon the completion of their schooling. These regular changes are of less interest to those who study employment data than the variations that occur due to the underlying state of the economy; their focus is on how unemployment in the workforce has changed, despite the impact of the regular seasonal variations.

It is necessary for organisations to identify and measure seasonal variations within their market to help them plan for the future. This can prepare them for the temporary increases or decreases in labour requirements and inventory as demand for their product or service fluctuates over certain periods. This may require training, periodic maintenance, and so forth that can be organized in advance. Apart from these considerations, the organisations need to know if variation they have experienced has been more or less than the expected amount, beyond what the usual seasonal variations account for.

Motivation

There are several main reasons for studying seasonal variation:

  • The description of the seasonal effect provides a better understanding of the impact this component has upon a particular series.
  • After establishing the seasonal pattern, methods can be implemented to eliminate it from the time-series to study the effect of other components such as cyclical and irregular variations. This elimination of the seasonal effect is referred to as de-seasonalizing or seasonal adjustment of data.
  • To use the past patterns of the seasonal variations to contribute to forecasting and the prediction of the future trends, such as in climate normals.

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