Shopbop

History

Shopbop was founded by Bob Lamey, Martha Graettinger, and venture investor Ray Zemon in November 1999 in Madison, Wisconsin. It was originally the internet presence of brick and mortar clothing dealer Bop in downtown Madison (the shop was closed in 2014). Graettinger and Lamey chose Madison because it was a college town with strong fashion-conscious student base.

Shopbop was acquired by Amazon.com in February 2006. At the time of the deal it was selling 103 different lines of high-end clothing. Since the acquisition Shopbop ran almost completely independently from Amazon, that also sells clothes and accessories, and even competed with it. In September 2013 Shopbop opened the East Dane contemporary menswear website, that merged with Shopbop.com in 2021.

The website went through several redesigns, particularly in 2012 and 2017 (among the redesigns, a loyalty program was added to the website).

In 2022 Shopbop launched a new beauty category.

Today, Shopbop continues to be a leading online destination for fashion-conscious shoppers, offering a wide range of clothing, shoes, bags, and accessories from over 1,000 brands, including top designers such as Tory Burch, Agolde, Ulla Johnson, and Saint Laurent.