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Tourism in Sydney

  • 10 min read
  • 5 chapters

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Through Tourism, Craft and Anthropology

Tourism promotion

The Government of New South Wales operates two relevant programs relevant to Sydney as part of the NSW Tourism Strategy:

  • Brand Sydney – Revitalise and strengthen the image and appeal of Sydney.
  • Visit Sydney – To increase promotion of Sydney as a tourist destination through a strengthened dedicated business unit within Destination NSW.

Brand Sydney

Brand Sydney project will be led by the Premier of New South Wales, overseen by the Minister for Tourism and a Project Steering Committee and delivered by the Project Team. John O'Neill is the chair of Brand Sydney.

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