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Toyota Prius Plug-in Hybrid

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The Prius Plug-in Hybrid was the second most sold plug-in electric car in 2012, and became third-best all-time in December 2014. As sales declined after the end of its production, the Prius PHV fell to fifth place in the global ranking by November 2015, after being surpassed by both the Tesla Model S and the Mitsubishi Outlander PHEV. As of December 2017, sales were led by North America with 66,800 units, followed by Japan with 48,800, and the European market with 13,100 units. The U.S. was the leading country market with 65,703 units sold by 2017. As of December 2019, cumulative global sales of both Prius plug-in generations totaled 209,000 units.

Concept and demonstration models

The Prius Plug-In Hybrid Concept was exhibited at the September 2009 Frankfurt Motor Show, the October 2009 Tokyo Motor Show, and the December 2009 Los Angeles Auto Show. The vehicle was based on the third-generation Toyota Prius (model XW30) but outfitted with 5.2 kWh lithium-ion batteries. The selected battery capacity is the minimum required for a vehicle to be eligible for the U.S. federal tax credit of US$2,500, which under the American Clean Energy and Security Act of 2009 applies to the first 200,000 plug-ins sold by an automaker.

After displaying the concept version in these three shows, a global demonstration program involving 600 pre-production test cars began in late 2009 and took place in Australia, Canada, China, France, Germany, Japan, New Zealand and the United States. The demonstration vehicles were made available for lease to fleet and government customers, of which, 230 were delivered in Japan beginning in late December 2009, 125 in the U.S. by early 2010, and 200 in Europe in spring 2010. All program vehicles were equipped with data tracking devices to allow Toyota to monitor the car's usage for further development of the plug-in hybrid system.

The pre-production Prius Plug-in used three different batteries: two added batteries to provide all-electric drive and the standard hybrid battery which engages when the first two are depleted, allowing the car to operate like a regular hybrid Prius. According to Toyota, when the vehicle started, it operates in all-electric mode, drawing electrical power directly from the first battery pack. When the first battery was depleted, it disconnected from the circuit and the second pack engaged. When the second pack was depleted, it disconnected from the circuit and the vehicle defaulted to conventional hybrid mode, using the main battery as the sole electrical power source. Pack one and pack two would not reengage with the circuit until the vehicle was plugged in and charged.

According to Toyota, the demonstrator was rated at 1.76 L/100 km (134 mpg‑US; 161 mpg‑imp) on the Japanese JC08 cycle with a combined efficiency based on 43.6% of driving in EV mode, and CO2 emissions of 41 g/km. Fuel efficiency operating as a gasoline-electric hybrid, like the regular Prius, is 3.3 L/100 km (72 mpg‑US; 86 mpg‑imp) with CO2 emissions of 76 g/km.

Demonstration programs by country

Australia

The program in Australia included five demonstrator plug-ins allocated to government agencies.

Canada

In March 2010 Toyota launched its demonstration program in Canada with five demonstrator plug-ins in partnership with academic institutions, hydro-electric producers, and governmental agencies in each of the four provinces participating in the program: British Columbia, Manitoba, Ontario and Québec. Canada is home to Toyota's global cold weather research center in Northern Ontario, and the country's cold weather serves to evaluate its adverse effect on battery performance and range.

In July 2010 the first demonstrator plug-in was delivered in Manitoba. The unit was shared and tested by partners Manitoba Hydro, Manitoba Innovation, Energy and Mines, and the University of Manitoba. There were a total of 15 partners in the four provinces that participated in the Canadian demonstration trial.

China

On 28 October 2010, Toyota signed an agreement with China Automotive Technology and Research Center on jointly carrying out field trials of the demonstrator plug-ins in China.

France

The demonstration program in Strasbourg was launched in April 2010. The 3-year program involved 70 demonstrator plug-ins and the deployment of dedicated charging infrastructure. The program set up more than 150 charging points at private parking lots of firms participating in the program, user homes, public parking lots and on public roads. The program was run by Électricité de France in partnership with Toyota and the City and the Urban Community of Strasbourg, and is financially supported through a research fund managed by the French Environment and Energy Management Agency.

The City and the Urban Community of Strasbourg leased five demonstrator plug-ins and also provided a subsidy to a local carsharing company to lease three demonstrators. The remaining vehicles were leased to other public institutions and private companies.

Germany

The demonstration program in Germany was conducted in Baden-Württemberg with ten demonstrator plug-ins and the corresponding dedicated charging infrastructure. The program was run by German energy provider EnBW.

Japan

In Japan, Toyota leased approximately 230 demonstrator plug-ins to government ministries, local governments selected for the Japanese Ministry of Economy, Trade and Industry's EV & PHV Towns program, corporations such, as electric power companies, and other entities. As part of the demonstration program and beginning in July 2010, two demonstrator plug-ins were made available for short-term rental in the city of Gotō, Nagasaki. The rental fees were ¥8,400 (US$96) for up to six hours, ¥9,450 (US$108) for up to 12 hours, ¥11,550 (US$131) for up to 24 hours, and ¥9,450 (US$108) for each additional day.

United Kingdom

The demonstration trial in the UK began in late June 2010 with a fleet of 20 demonstrator plug-ins. Toyota partnered with Électricité de France to carry out a three-year trial, and as part of the program a number of charging bays were deployed in London. The trial Prius Plug-in Hybrids are available through leasing to public sector organizations and business users. Among the organizations that received the first Prius Plug-ins are Transport for London, the Government Car and Despatch Agency, the Metropolitan Police Service, News International and Sky.

United States

A total of 125 demonstrator plug-ins were deployed in the US. In October 2009, Toyota announced its first regional program partnership in the U.S. with Xcel Energy's SmartGridCity program in Boulder, Colorado. The research project was coordinated by the University of Colorado at Boulder Renewable and Sustainable Energy Institute (RASEI). Boulder offered the opportunity of monitoring the performance of Toyota's first-generation lithium-ion battery at high altitude and under cold climate. Other partnerships were made with Qualcomm and the South Coast Air Quality Management District. Other regional programs considered were Northern and Southern California, Washington, D.C., New York City, Portland and Pittsburgh, which offered different conditions for vehicle performance and customer needs.

In June 2010 the demonstration vehicles were delivered to Portland State University, the Silicon Valley Leadership Group, San Diego Gas & Electric and the California Center for Sustainable Energy. In the following weeks, an additional 30 vehicles were assigned to Silicon Valley groups and companies, including the University of California, Berkeley. In August 2010 two demonstrators were delivered to be tested in San Francisco's municipal fleet as part of the demonstration program.

Georgetown University was the first partner in Washington, D.C. to participate in the program under the sponsorship of the U.S. Department of Energy's Clean Cities program. Two demonstrators were loaned in December 2010 and sixteen Georgetown employees tested the vehicles in three-month rotations. Five demonstrators were delivered to New York City, two were tested by the New York City Department of Transportation and three by the Port Authority of New York and New Jersey.

As part of the demonstration program, Toyota delivered eight Prius plug-in hybrids to Zipcar in January 2011. The car sharing firm selected three markets to make the plug-in hybrids available to its members, three cars in Boston and Cambridge, Massachusetts, three in San Francisco, California, and two in Portland, Oregon.

Field test results

Europe

Toyota reported the following findings for the European demonstration fleet after about a year of testing, representing the driving experience acquired by the participants after 800,000 km (497,100 mi) driven:

  • Two-thirds of commute trips traveled a distance of less than 20.1 km (12.5 mi), the expected all-electric range in EV mode.
  • More than a third of the participants made long-distance trips of more than 100 km (62 mi) at least once a week.
  • The demonstrator vehicles consumed 36% less fuel than the comparable, best-in-class diesel vehicle, and almost 50% less than the best-in-class gasoline vehicle.
  • The maximum average fuel consumption figure observed was more than 2.00 L/100 km (117 mpg‑US; 141 mpg‑imp).
United Kingdom

Based on the results from less than one year of real-world use for the 20 demonstrators leased to EDF Energy, Toyota reported the following findings:

  • Driving in electric-only (EV) mode accounted for one-third of the distance driven in the demonstration.
  • The average trip distance was 11.7 km (7.3 miles), with 59% of all journeys covering between 5 and 20 km (3.1 and 12.4 miles).
  • Twenty-two percent of drivers were able to drive further than the official 20.1 km (12.5 miles) range in EV mode.
  • Fuel consumption data indicates performance is 27% better than an equivalent diesel-powered vehicle.
United States

Consumer Reports tested a demonstrator for two weeks and reported an all-electric range between 23 and 27 km (14 and 17 mi) upfront at the beginning of each trip. On a 126 km (78-mile) trip, the vehicle averaged 3.70 L/100 km (63.5 mpg‑US; 76.3 mpg‑imp), while on commute trips between 32 and 48 km (20 and 30 miles) the vehicle averaged 2.9–2.7 L/100 km (81–86 mpg‑US; 97–103 mpg‑imp) with an EV ratio of 40 to 56 percent.

The California Center for Sustainable Energy tested two demonstrators with 13 different drivers over seven weeks and reported an average combined fuel economy of 2.8 L/100 km (83 mpg‑US; 100 mpg‑imp) on an average round trip commute of 35 km (22 miles). The best average attained was 2.40 L/100 km (97.9 mpg‑US; 117.6 mpg‑imp) on an average round trip commute of 77 km (48 miles).

Motor Trend tested a demonstrator for 32 days and reported average CO2 emissions of 80 g/km (0.28 lb/mile), an average all-electric range of 18.8 km (11.7 miles), and an average combined fuel economy of 3.34 L/100 km (70.4 mpg‑US; 84.5 mpg‑imp) over the 3,030 km (1,880 mi) accumulated during their trial.

Based on trials with 160 consumers across the United States, Toyota found that testers charged the vehicle more frequently than they anticipated they would, with about 10 charges per week, but the electricity cost was lower than the testers thought, about US$150 (equivalent to $214.68 in 2025) for the entire six-week trial.

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