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White Feather Campaign

Male shaming campaign during World War I

  • 14 min read
  • 6 chapters

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Through Ritual, World War I and Feminist movement

Although the campaign was unpopular among the public, with reports of it causing mental suffering and suicides among men, it was seen as a success by the government, with figures such as Christabel Pankhurst receiving praise, monetary grants, as well as political endorsement.

The campaign, noted for the participation of many suffragettes and early feminists in its leadership, such as Baroness Orczy, Christabel Pankhurst and Emmeline Pankhurst, is also interpreted as one of the reasons behind the passing of the Representation of the People Act 1918, which first granted franchise to land-owning women.

Background

At the outset of World War I, Britain relied on voluntary enlistment. However, as the war stretched long, and Britain started running out of working-age men to death or injury, there was a shortage of troops, which prompted the government to start conscripting men in 1916, and later decreasing the age of conscription through the Military Service Act. Britain also started recruiting teenagers, with about 250,000 minors serving with the country in WW1. In August 1914, Admiral Charles Penrose-Fitzgerald founded what became known as the "Order of the White Feather". He enlisted groups of young women to hand out white feathers, a traditional symbol of cowardice, to men in civilian attire in public places. The group that he founded (with prominent members being the authors Emma Orczy and Mary Augusta Ward) was known as the White Feather Brigade or the Order of the White Feather. The Order and their recruiting methods quickly spread across Britain. Women of all backgrounds contributed their influence to the war effort. These so-called "white feather girls" combed streets, trams, theatres and other public spaces, pinning feathers onto unsuspecting young men as a public rebuke for their failure to join the military.

This was part of a larger shift towards propaganda drawing heavily on themes of gender, to suggest an innocent vulnerability of mothers, wives and daughters, and to guilt men by implying they would be emasculated if they did not fight. While the propaganda was meant to persuade women to use their influence to secure more recruits, many women seized upon these appeals as license to arbitrate male behavior and to demonstrate their own superior bravery and patriotism.

The White Feather Movement was effective in drumming up enlistment, and many men reportedly volunteered soon after being handed a feather, unable to bear the stigma. In Britain, it started to cause problems for the government when public servants and men in essential occupations came under pressure to enlist. That prompted Home Secretary Reginald McKenna to issue employees in state industries with lapel badges reading "King and Country" to indicate that they were serving the war effort.

Likewise, the Silver War Badge, which was given to service personnel who had been honourably discharged by wounds or sickness, was first issued in September 1916 to prevent veterans from being challenged for not wearing uniform. Anecdotes from the time indicate that the campaign was unpopular among soldiers, not least because soldiers who were home on leave could find themselves presented with feathers.

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