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Art release

Premiere of an artistic production

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  • 2 chapters

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Through Film, Marketing and Public

Film

A film release is the authorization by the owner of a completed film to a public exhibition of the film. The exhibition may be in theaters or for home viewing. A film's release date and the method of release is part of the marketing of the film. It may be a wide or limited release. A roadshow theatrical release is the practice of opening a film in a limited number of theaters in major cities for a specific period of time before the wide release of the film.

The process may involve finding a film distributor. A film's marketing may involve the film being shown at a film festival or trade show to attract distributor attention and, if successful, may then be released through a chosen distributor.

Delayed release

A delayed release or late release in the film industry refers to the relatively late release of a film to the public. A release can be postponed due to the sometimes difficult transition of the production or post-production to the sales and distribution phase of the film production cycle. Due to several factors a film release can be delayed:

  1. Problems during post-production of an artistic nature.
  2. Political problems or censorship regarding the film.
  3. Economic problems relating to limitations in the film budget.

These problems can be resolved by overcoming artistic problems, making politically correct or commercially successful changes to the film/or relieving budgetary problems.

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