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Barnes & Noble Nook

Android-based tablet and e-reader

  • 19 min read
  • 7 chapters

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Through Wi-Fi, Bluetooth and Multi-core processor

Nook users may read nearly any Nook Store e-book, digital magazines or newspapers for one hour once per day while connected to a Barnes & Noble's Wi-Fi.

Naming

The Nook name and identity was devised and created by the Brand Development Group at R/GA. Nook was initially rejected as a name by Barnes & Noble but eventually the connection to a nook being a familiar place to read was compelling enough to change the minds of the company's executives. This decision pivoted on the information contained within an NPR article which suggested that female readers tend to read more than men. The name is also claimed by Rex Wilder when he was consulting for Ammunition Design Group.

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