East Asian typography

History

Typesetting with movable type was invented in China during the Song dynasty by Bi Sheng (990–1051). His system used ceramic materials; clay type printing continued to be practiced in China until the Qing dynasty (1644–1912). Wang Zhen (1290–1333) was one of the pioneers of wood type. Although the wooden type was more durable under the mechanical rigors of handling, repeated printing wore the character faces down and the types could be replaced only by carving new pieces.

Metal movable type was first invented in Korea c. 1230 during the Goryeo period (918–1392). Hua Sui (1439–1513) introduced bronze type printing to China in 1490. The diffusion of both movable-type systems was limited and the technology did not spread beyond East and Central Asia, however.

Before the 19th century, woodblock printing was favored over movable type to print East Asian text, because movable type required reusable types for thousands of Chinese characters. During the Ming dynasty, Ming typefaces were developed with straight and angular strokes, which made them easier to carve from woodblocks than calligraphic forms such as regular script.

Movable type for Chinese characters was popularized in the mid-19th century by American missionary William Gamble, who led the American Presbyterian Mission Press (APMP) in Ningbo and Shanghai from 1858 to 1869. Gamble developed an electrotyping process to reproduce Chinese character types. This method produced characters that were clearer and more closely resembled calligraphic glyphs, and it allowed the types to be made in smaller sizes without reducing quality. In 1869, on his way back to the United States, Gamble stopped over in Japan, where he introduced the electrotype method to Motogi Shōzō. In 1873, Motogi established Tsukiji Type Foundry, the first type foundry in Japan. Japanese type foundries invented Gothic typefaces inspired by Latin sans-serif fonts, as well as variations of the Ming typeface. Japanese typefaces influenced type design across China and Japan. Also, the emergence of newspapers in the 19th century made movable type a worthwhile investment.

Following the proclamation of the People's Republic of China in 1949, type designers in mainland China aimed to break free from Japanese stylistic influences by creating typefaces that looked more like handwritten Chinese. Starting in the 1960s, the state-owned Shanghai Printing Technology and Research Institute (SPTRI) developed new typefaces for simplified characters in the four primary type families: Fangsong (or "Imitation Song"), sans-serif Gothic, Ming, and Kaiti. Of these typeface families, the PRC government favored Gothic typefaces because they were plain and "represented a break with the past". The SPTRI was subsequently privatized in the 1990s.