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Elastic therapeutic tape

Pseudo-medicine product; elastic cotton strip with an acrylic adhesive

  • 6 min read
  • 4 chapters

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Through Musculoskeletal disorder, Skin and Muscle

No convincing scientific evidence indicates that such products provide any demonstrable benefit in excess of a placebo, with some declaring it a pseudo­scientific treatment.

History

Kenzo Kase, a Japanese–American chiro­practor, developed the product in the 1970s. The company he founded markets variants under the brand name "Kinesio" and takes legal action to prevent the word being used as a genericised trademark.

A surge in popularity resulted after the product was donated to Olympic athletes in the 2008 Beijing Summer Olympics and 2012 London Summer Olympics. The tapes' prominence and mass introduction to the general public have been attributed to Kerri Walsh who wore the tape on her shoulder, and who along with Misty May-Treanor dominated the 2008 beach volleyball event. In 2012, science journalist Brian Dunning speculated on why he had not seen "a single athlete, pro beach volleyball players included, wear Kinesio Tape outside of the Olympics". He believes that "sponsor­ship dollars may be entirely responsible for the popularity of Kinesio Tape during televised events."

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