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Evolutionary psychology and culture

Psychologic study

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Through Psychology, Anthropology and Hierarchy

Epidemiological culture

The Epidemiology of representations, or cultural epidemiology, is a broad framework for understanding cultural phenomena by investigating the distribution of mental representations in and through populations. The theory of cultural epidemiology was largely developed by Dan Sperber to study society and cultures. The theory has implications for psychology and anthropology. Mental representations are transferred from person to person through cognitive causal chains. Sperber (2001) identified three different, yet interrelated, cognitive causal chains, outlined in Table 1. A cognitive causal chain (CCC) links a perception to an evolved, domain-specific response or process. For example:

On October 31, at 7:30 p.m., Mrs. Jones’s doorbell rings. Mrs. Jones hears the doorbell, and assumes that there is somebody at the door. She remembers it is Halloween: she enjoyed receiving treats as a child, and now, as an adult, she enjoys giving them. She guesses that there must be children at the door ready to trick-or-treat, and that, if she opens, she will be able to give them the candies she has bought for the occasion. Mrs. Jones decides to open the door, and does so.

Social Cognitive Causal Chains (SCCC) are inter-individual CCCs. Here, a CCC is used as an act of communication between people (i.e. the mental representation is shared between multiple people). Elaborating on the previous example:

On October 31, at 7:30 p.m., Mrs. Jones’s doorbell rings. Mrs. Jones hears the doorbell, and assumes that there is somebody at the door. She remembers it is Halloween: she enjoyed receiving treats as a child, and now, as an adult, she enjoys giving them. She guesses that there must be children at the door ready to trick-or-treat, and that, if she opens, she will be able to give them the candies she has bought for the occasion. Mrs. Jones decides to open the door, and does so.

Cultural Cognitive Causal Chains (CCCCs) are those SCCCs which are shared and reproduced widely among a population.

Table 1: Overview of cognitive causal chains constituting the epidemiology of representations (from ).

The stability and longevity of these representations relies on their relevance and domain-specificity. This separates the epidemiology of representations from other evolutionary accounts of cultural transmission, namely memetics.

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