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Fish marketing

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Through Marketing, Fish and Fishing

Live fish trade

The live fish trade can refer to the live food fish trade (for human consumption) or to the ornamental fish trade (for aquariums). The fish can come from many places, but most comes from Southeast Asia.

The live food fish trade is a global system that links fishing communities with markets, primarily in Hong Kong and mainland China. Many of the fish are captured on coral reefs in Southeast Asia or the Pacific Island nations.

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