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Great British Class Survey

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Through White people, Asset and Friendship

Survey

To determine cultural capital, questions were asked about leisure activities and interests; taste in music; how media was consumed; and taste in food in a manner similar to that used in the Cultural Capital and Social Exclusion survey. Two cultural scores were developed, one for "high brow" culture, preference for interests such as classical music, historic architecture, museums, art galleries, jazz, theatre and French restaurants; and the other for "emergent culture," appreciation and participation in such activities as video games, social networking, sports, hanging out with friends, working out at the gym, and rap or rock concerts. Social capital was measured using the position generator originated by Nan Lin, an American sociologist, in 2001 which measures the range of social connections. People were asked if they knew anyone in several dozen occupations. Social capital scores were computed using the mean of the status scores of contacts on the Cambridge Social Interaction and Stratification (CAMSIS) scale. Economic capital was determined by asking about household income, amount and type of savings, and ownership of property. Questions were included about composition of households, amount and type of education, social mobility, and political attitude.

The survey was offered to visitors to the BBC Lab UK website between January 2011 and July 2011; however, the 160,000 responses received after close examination it was made obvious that the web survey suffered from a strong selection bias with respondents being predominantly drawn from the well-educated social groups. The term used for these results were that of a 'typical BBC news audience.' To address this problem, the BBC therefore agreed to conduct a separate, nationally representative face-to-face survey using identical questions. This survey, with 1026 respondents, was conducted using quota sampling methods by the well-known survey firm GfK in April 2011. Tests from its field division and by ourselves indicate that its demographics are nationally representative.

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