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Persianization

Cultural assimilation of Persian traits

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Historically, the term was commonly applied to refer to the cultural shift in non-Iranian peoples living within the Persian cultural sphere, particularly during the early and middle Islamic periods, such as various Caucasian (such as Georgian, Armenian and Dagestani) and Turkic peoples, including the Seljuks, the Ottomans, and the Ghaznavids. The term has also been applied to the adoption of aspects of Persian culture, including language, by non-Persian peoples living in the regions surrounding the Iranian plateau (Persia), such as Anatolia and the Indian subcontinent.

History

Pre-Islamic period

Unlike the Ancient Greeks and the Roman Empire, the ancient Persian Achaemenid Empire was not concerned with spreading its culture to the many peoples that it conquered. Arguably, the first recorded episode of persianization dates back to Alexander the Great, who, after conquering the Persian Empire in the 4th century BCE, adopted Persian dress, customs and court mannerisms; married a Persian princess, Stateira II and made subjects cast themselves on their faces when approaching him, in Persian-style, known to Greeks as the custom of proskynesis, a symbolic kissing of the hand that Persians paid to their social superiors. Persian dress and practices were also observed by Peucestas, who was later made satrap of Persis, where he conciliated the favour of the Persians to his rule in exchange for those of the Macedonians.

Early Islamic period to 15th century

After the fall of the Sasanian dynasty in 651, the Umayyad Arabs adopted many of the Persian customs, especially the administrative and the court mannerisms. Arab provincial governors were either persianized Arameans or ethnic Persians; certainly, Persian remained the language of official business of the caliphate until the adoption of Arabic toward the end of the 7th century, when, in 692, minting began at the caliphal capital, Damascus. The new Islamic coins evolved from imitations of Sasanian and Byzantine coins, and the Pahlavi script on the coinage was replaced with Arabic.

The Abbasids, after 750, established their capital in what is now Iraq, eventually at Baghdad. A shift in orientation toward the east is discernible, which was encouraged by increased receptiveness to Persian cultural influence and the roots of the Abbasid revolution in Khorasan, now in Afghanistan A proverb complained about the Persianization of morals by Turks.

16th to 18th centuries

Two major powers in West Asia rose, the Persian Safavids and Ottoman Turks. The Safavids reasserted Persian culture and hegemony over South Caucasus, Eastern Anatolia, Mesopotamia and other regions. Many khans, begs and other rulers adopted Persian customs and clothing and patronized Persian culture. They founded the city of Derbent in the North Caucasus (now in Dagestan, Russia). Many ethnic peoples adopted many aspects of Persian culture and contributed to their persianization.

Modern era

In modern times, the term is often used in connection with non-Persian speakers like the Azeris, Lors and the Kurds.

It has been argued that modern Iranian nationalism was established during the Pahlavi era and was based on the aim of forming a modern nation-state. What is often neglected is that Iranian nationalism has its roots before the Pahlavi, in the early 20th century. On the eve of World War I, Pan-Turkist propaganda focused on the Turkic-speaking lands of Iran, the Caucasus and Central Asia. The ultimate purpose of persuading these populations to secede from the larger political entities to which they belonged and to join the new pan-Turkic homeland. It was the latter appeal to Iranian Azerbaijanis, which contrary to Pan-Turkist intentions, caused a small group of Azerbaijani intellectuals to become the strongest advocates of the territorial integrity of Iran. After the constitutional revolution in Iran, a romantic nationalism was adopted by Azerbaijani Democrats as a reaction to the pan-Turkist irredentist policies emanating from modern Turkey and threatening Iran's territorial integrity. It was during this period that Iranism and linguistic homogenization policies were proposed as a defensive nature against all others. Contrary to what one might expect, foremost among innovating this defensive nationalism were Iranian Azerbaijanis. They viewed that assuring the territorial integrity of the country was the first step in building a society based on law and modern state. Through this framework, their political loyalty outweighed their ethnic and regional affiliations. The adoptions of this integrationist policies paved the way for the emergence of the titular ethnic group's cultural nationalism. Lors are among other Iranian ethnic groups that are subject to ethnic and linguistic assimilation

According to Tadeusz Świętochowski, in 1930s, the term was used to describe the official policy pursued by Reza Shah Pahlavi to assimilate the ethnic minorities in Iran (Iranians as well as Non-Iranians). In particular, within this policy the Azerbaijani language was banned for use on the premises of schools, in theatrical performances, religious ceremonies and in the publication of books. Swietochowski writes:

The steps that the Teheran regime took in the 1930s with the aim of Persianization of the Azeris and other minorities appeared to take a leaf from the writings of the reformist-minded intellectuals in the previous decade. In the quest of imposing national homogeneity on the country where half of the population consisted of ethnic minorities, the Pahlavi regime issued in quick succession bans on the use of Azeri on the premises of schools, in theatrical performances, religious ceremonies, and, finally, in the publication of books. Azeri was reduced to the status of a language that only could be spoken and hardly ever written. As the Persianization campaign gained momentum, it drew inspiration from the revivalist spirit of Zoroastrian national glories. There followed even more invasive official practices, such as changing Turkic-sounding geographic names and interference with giving children names other than Persian ones. While cultivating cordial relations with Kemalist Turkey, Reza Shah carried on a forceful de-Turkification campaign in Iran.

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