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World music

Non-Western traditional music

  • 18 min read
  • 9 chapters

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Through India, Tibetans and Balkans

There are several conflicting definitions for world music. Music that does not follow "North American or British pop and folk traditions" was given the term "world music" by music industries in Europe and North America. The term was popularized in the 1980s as a marketing category for non-Western traditional music. It has grown to include subgenres such as ethnic fusion (Clannad, Ry Cooder, Enya) and worldbeat.

Lexicology

The term "world music" has been credited to ethnomusicologist Robert E. Brown, who coined it in the early 1960s at Wesleyan University in Connecticut, where he developed undergraduate through doctoral programs in the discipline. To enhance the learning process (John Hill), he invited more than a dozen visiting performers from Africa and Asia and began a world music concert series. The term became current in the 1980s as a marketing/classificatory device in the media and the music industry.

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