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Expo 2020

World Expo in Dubai, United Arab Emirates

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Through Marketing, Brand and Paris

Originally scheduled for 20 October 2020 to 10 April 2021, it was postponed due to the COVID-19 pandemic in the United Arab Emirates. Despite being postponed, organizers kept the name Expo 2020 for marketing and branding purposes. The event had recorded more than 24 million visits from around the world in its six months.

The Bureau International des Expositions (BIE) general assembly in Paris named Dubai as the host on 27 November 2013. Expo 2020 Dubai are expected to come up with Dh154.9 billion ($42.2 billion) of gross value added (GVA) to the UAE’s economy from 2013 to 2042, as per the EY report.

Site

The main site of Expo 2020 Dubai was a 438-hectare area (1083 acres) located between the cities of Dubai and Abu Dhabi, near Dubai's southern border with Abu Dhabi. The master plan, designed by the American firm HOK, was organized around a central plaza, entitled Al Wasl Plaza, enclosed by three large thematic districts dedicated to the themes of Expo 2020 – Opportunity, Mobility and Sustainability.

The infrastructure of the 4.38 km2 Expo 2020 site was built by Orascom and BESIX. The site had an emergency centre which includes an isolation room, emergency care room, ambulances and helicopter services.

The site also featured the ROVE Expo 2020, which was the only hotel located at the site. The hotel featured 312 rooms and 19 suites with a rooftop pool and views of Al Wasl Plaza.

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