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Furby

Electronic robotic toy

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  • 6 chapters

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Through Electronics, Robot and Fad

Furbies were the first successful attempt to produce and sell a domestically aimed robot. A newly purchased Furby, or a Furby that has been reset, starts out speaking entirely "Furbish" – the unique language that all Furbies speak – but is programmed to start speaking English words and phrases in place of Furbish over time. This process is intended to resemble the process of learning English.

Four years after the toy's end of production, Hasbro introduced an updated Furby in 2005 called the Emoto-Tronic Furby. This updated Furby has voice recognition and more complex facial movements and was sold until 2007. Furby with black and white LCD eyes and a mobile app was released for the holiday season in 2012. Another updated Furby with color LCD eyes, known as Furby Connect, was released in 2016. The last new generation was released in 2023.

History

Initial creation

Dave Hampton and Caleb Chung spent nine months creating the Furby (in addition to nine months spent designing the toy). After two attempts at licensing the concept, they invited fellow toy and game inventor Richard C. Levy to join their efforts to sell Furby. Levy brought Furby to Tiger Electronics and Tiger's Roger Shiffman bought the rights to it. Furby's first public appearance was at the 1998 American International Toy Fair held in New York City.

The product officially launched on October 2, 1998. Furbies originally retailed for about US$35, and upon release, they sold very well. Catapulting demand during the 1998 Christmas period drove the resale price over $100, and sometimes as high as several hundred dollars. Furbies were sold for over $300 in newspapers and in auctions. Nicknames were given to the different aesthetic varieties, and sellers assigned rarity values to them.

The significant aftermarket demand (and price) for the toy resulted in cases of fraud in which customers paid for Furbies that were never delivered. As supplies dwindled, and when retail supplies ran out, buyers turned to the Internet, where Furbies could be purchased for two, three, or more multiples of their retail price. During one 12-month period, a total of 27 million Furby toys were sold.

Revivals

2005 saw the reintroduction of Furby with the release of the new Emoto-Tronic Furby.

On April 12, 2012, it was announced that Hasbro would be making a new line of Furbies. The new line was released in September 2012. As of December 2012 there were sixteen colors: teal, white, black, purple, tangerine-tango, yellow, aqua, navy blue, plum, pink, pink/teal, orange/blue, black/pink, blue/yellow, teal/purple, and gray/teal. Furbies were one of the eleven toys named the top toys for Christmas 2013 by the Toy Retailers Association at the DreamToys Convention where they unveil their predictions for the most popular holiday toys annually.

In 2025, Furby was named a finalist for induction into the National Toy Hall of Fame at The Strong National Museum of Play.

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