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Game Boy Advance

Handheld game console by Nintendo

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The 32-bit GBA is part of the sixth generation of video game consoles, competing against Nokia's N-Gage and Bandai's Japan-only WonderSwan. The original model was followed in 2003 by the Game Boy Advance SP, a redesigned model with a frontlit screen and clamshell form factor. A newer revision of the SP with a backlit screen was released in 2005. A miniaturized redesign, the Game Boy Micro, was released in September 2005.

By June 2010, the Game Boy Advance series including revisions, had sold 81.51 million units worldwide, massively outselling its competitors. Its successor, the Nintendo DS, launched on November 21, 2004, was backward compatible with GBA games. GBA sales ended by 2010 after over nine years.

In 2008, the GBA was still Nintendo's predominant handheld console in terms of market presence and global installed base. It was only in late October 2008 that Nintendo announced that the Nintendo DS had officially surpassed the GBA worldwide in sales. This milestone consolidated the definitive global leadership transition between generations, although in specific markets, such as the United States, the GBA was only surpassed by the Nintendo DS in sales in late 2009.

History

Project Atlantis

When the original Game Boy launched in 1989, many questioned Nintendo's decision to release a monochrome handheld console, when competitors like the Lynx and Game Gear had color screens. However, the rivals' color displays were criticized for their poor battery life and bulky size, while the Game Boy's better portability and battery longevity increased its popularity.

Nintendo publicly pledged to develop a color version of the Game Boy only when the technology overcame the limitations of existing color handhelds. Internally, however, a team led by Satoru Okada—who had worked on the original Game Boy—was already experimenting with color screens. Their early 1990s prototype, codenamed "Project Atlantis," featured a color display and a 32-bit processor designed by ARM. Despite the promising technology, the team was not satisfied with the outcome and the project was shelved by 1997.

However, as competitors such as the Neo Geo Pocket and WonderSwan entered the market, Nintendo decided to create a color version of the Game Boy by combining the color screen they had been testing for Project Atlantis with a faster version of the existing Game Boy's 8-bit processor. The Game Boy Color launched in 1998.

Game Boy Advance

Still under pressure from its competitors' handhelds, Nintendo started developing a successor to the Game Boy Color. The project, codenamed Advanced Game Boy (AGB), would utilize the 32-bit processing power from Project Atlantis. Details about the GBA emerged at the Space World 1999 trade show in late August.

Nintendo officially announced the Game Boy Advance on September 1, 1999, revealing details about the system's specifications, and that the handheld would first be released in Japan in August 2000, with the North American and European launch dates slated for the end of the same year. On August 21, 2000, IGN showed images of a GBA development kit running a demonstrational port of Yoshi's Story, and on August 22, pre-production images of the GBA were revealed in Famitsu magazine in Japan.

The GBA's design featured a landscape form factor, diverging from the portrait layout of the previous Game Boy models. The design put the buttons to the sides of the device instead of below the screen. The shift was the work of French designer Gwénaël Nicolas and his Tokyo-based studio, Curiosity Inc.

In an announcement on August 24, 2000, Nintendo revealed the final design of the GBA to the public, announced its Japan and North America launch dates, and revealed the ten launch games. At Space World 2000, Nintendo also showcased several peripherals, including the GBA link cable, the GameCube – GBA link cable, a rechargeable battery pack, and an infrared communication adaptor. By March 2001, Nintendo confirmed the $99.99 price ($186.54 in 2026), and announced 15 launch games for the system, with over 60 expected by the end of the year.

Nintendo spent about $75 million marketing the system in North America.

All Game Boy Advance models were discontinued in the Americas in 2008, and globally by the end of 2010.

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