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Nintendo 3DS

Handheld game console

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The Nintendo 3DS was released in Japan on February 26, 2011, and worldwide beginning the next month. Less than six months after launch, Nintendo announced a significant price reduction from US$249.99 to US$169.99 amid disappointing launch sales. The company offered free games from the Nintendo eShop to consumers who bought the system at the original launch price. This strategy was considered a major success, and the console went on to become one of Nintendo's most successful handheld consoles in the first two years of its release. As of December 31, 2025, the Nintendo 3DS family of systems combined have sold 75.94 million units, and games for the systems have sold 392.29 million units.

The 3DS family received several hardware revisions during its lifespan. The Nintendo 3DS XL, featuring larger screens, launched in July 2012. The Nintendo 2DS, an entry-level model with a non-folding design and no 3D display, followed in October 2013. The New Nintendo 3DS and New Nintendo 2DS XL added upgraded hardware and additional controls, beginning in October 2014. Nintendo discontinued the 3DS line on September 16, 2020. The Nintendo eShop closed on March 27, 2023, and Nintendo Network features ended on April 8, 2024, with limited exceptions.

History

Background

Nintendo began experimenting with stereoscopic 3D video game technology in the 1980s. The Famicom 3D System, an accessory consisting of liquid crystal shutter glasses, was Nintendo's first product that enabled stereoscopic 3D effects. Although few titles were released, Nintendo helped design one—called Famicom Grand Prix II: 3D Hot Rally—which was co-developed by Nintendo and HAL Laboratory and released in 1988. The Famicom 3D System failed to garner market interest and was never released outside Japan.

Nintendo's second attempt with 3D development was the Virtual Boy, designed by Gunpei Yokoi, creator of the Game Boy handheld console, Kid Icarus, and popular Metroid video game. It was a portable table-top system consisting of separate handheld controller and goggles that used two tiny, rapidly oscillating mirrors to achieve stereoscopic monochrome 3D. Released in 1995, the Virtual Boy sold fewer than a million units, with only 22 compatible game titles released, and was widely considered to be a commercial failure. Shigeru Miyamoto, known for his work on popular game franchises such as Mario and The Legend of Zelda, commented in a 2011 interview that he felt conflicted about Yokoi's decision to use wire-frame models for 3D and suggested that the product may not have been marketed correctly. The failure of the Virtual Boy left many at Nintendo doubting the viability of 3D gaming.

Despite this, Nintendo continued to investigate the incorporation of 3D technology into later products. The GameCube, released in 2001, was also capable of displaying true stereoscopic 3D with an LCD attachment, though only the launch title Luigi's Mansion was ever designed to utilize it. While a working internal prototype was created, the add-on itself was never released due to its expensive cost, leaving the feature unavailable outside of development. Nintendo later experimented with a 3D LCD during the development of the Game Boy Advance SP, but the idea was shelved after it failed to achieve satisfactory results. Another attempt was made in preparation for a virtual navigation guide to be used on the Nintendo DS at Shigureden, an interactive museum in Japan. Nintendo president Hiroshi Yamauchi encouraged additional 3D research in an effort to use the technology in the exhibition. Although the project fell short, Nintendo was able to collect valuable research on liquid crystal which would later aid in the development of the Nintendo 3DS.

Development

Speculation on the development of a successor to the Nintendo DS began in late 2009. At the time, Nintendo controlled as much as 68.3% of the handheld gaming market. In October 2009, tech tabloid Bright Side of News reported that Nvidia, a graphics processing unit (GPU) developer that recently made headway with its Tegra System-on-Chip processors, had been selected by Nintendo to develop hardware for their next generation portable game console. Later that month, speaking about the future for Nintendo's portable consoles, company president Satoru Iwata mentioned that while mobile broadband connectivity via subscription "doesn't fit Nintendo customers", he was interested in exploring options like Amazon's Whispernet found on the Amazon Kindle which provides free wireless connectivity to its customers for the sole purpose of browsing and purchasing content from the Kindle Store.

Nintendo had expressed interest in motion-sensing capabilities since the development of the original Nintendo DS, and an alleged comment by Satoru Iwata from a 2010 interview with Asahi Shimbun implied that the successor to the Nintendo DS would incorporate a motion sensor. The claim led to a minor dispute between the publication and Nintendo over its accuracy. In February 2010, video gaming website Computer and Video Games reported that a select "handful" of Japanese developers were in possession of software development kits for the Nintendo DS successor, with The Pokémon Company given special priority. According to their insider at an unspecified third-party development studio, the hardware features a "tilt" function that is similar to that of the iPhone, "but does a lot more".

Announcement

On March 23, 2010, Nintendo officially announced the Nintendo 3DS handheld console. According to industry analysts, the timing of the announcement, which had drawn attention away from the launch of the company's still-new Nintendo DSi XL handheld, was likely intended to preempt impending news leaks about the product by the Japanese press. In April 2010, a picture of a possible development build of the internal components of the 3DS was released as part of a U.S. Federal Communications Commission (FCC) filing by Mitsumi. An analysis of the image showed that it was likely genuine as it featured components known to be used in the Nintendo DS line along with features of the 3DS that had not been announced like a 5:3 top screen and a control nub similar to those used in Sony's PlayStation Portable systems.

In June 2010, video gaming website IGN reported that according to "several developers who have experienced 3DS in its current form," the system possesses processing power that "far exceed[s] the Nintendo Wii" and with 3D shaders, they could make games that "look close to current generation visuals on the Xbox 360 and PlayStation 3". IGN also cited "several developer sources" as saying that the system does not use the Nvidia Tegra mobile chipset.

The system was fully revealed at Nintendo's conference at E3 2010 on June 15, 2010. The first game revealed was Kid Icarus: Uprising, and several other titles from third parties were also announced, including Square Enix with Kingdom Hearts 3D, Konami with Metal Gear Solid: Snake Eater 3D, Ubisoft with Assassin's Creed: Lost Legacy, and Capcom with Resident Evil: Revelations and Super Street Fighter IV: 3D Edition. Other Nintendo-developed titles revealed after the conference included Mario Kart 7 (then named Mario Kart 3DS), Animal Crossing: New Leaf, Star Fox 64 3D, and The Legend of Zelda: Ocarina of Time 3D. Nintendo also demoed 3D trailers of the movies How to Train Your Dragon, Legend of the Guardians: The Owls of Ga'Hoole, and Tangled on the 3DS. The 3DS design shown at E3 was almost final, but subject to minor changes.

On September 29, 2010, Nintendo announced that the Nintendo 3DS would be released in Japan on February 26, 2011. Furthermore, several additional features were announced: the inclusion of a Mii Maker (similar to the Mii Channel on the Wii), Virtual Console (including Game Boy and Game Boy Color), 3D Classics, a cradle for recharging the system's battery, multitasking, several included augmented reality games, an included 2 GB SD card, and stored game data, as well as the final names for the 3DS tag modes, StreetPass and SpotPass. Nintendo further revealed that the system would be available at launch in two colors, "Aqua Blue" and "Cosmo Black", and that its launch price in Japan would be ¥25,000. The final physical design was also revealed at this event.

Pre-launch events

On January 19, 2011, Nintendo held two simultaneous press conferences in Amsterdam and New York City, where it revealed all of the features of the Nintendo 3DS. In North America, the release date was confirmed as March 27, 2011, with a retail price of $249.99. In Europe, the release date was announced as March 25, 2011, though Nintendo said that pricing would be up to retailers. Most retailers priced the handheld between £219.99 and £229.99, though some retailers, such as Amazon, lowered the price following Sony's announcement of the PSP's successor on January 26, 2011, with some retailers pricing the handheld at around £200 in February.

In February 2011, Nintendo held four hands-on events in the UK named "Believe Your Eyes". February 5 and 6 saw simultaneous events in London and Manchester, while the 12th and 13th saw events in Glasgow and Bristol. Invitations to the events were offered first to Club Nintendo members, then later to members of the public via an online registration form. Guests watched two brief performances and trailers, then were given time to play a selection of games on 3DS devices. Attendees were then allowed into a second room, containing further games to play (mainly augmented reality-based) and in-device videos.

Launch

The Nintendo 3DS launched in Japan on February 26, 2011 (priced at ¥25,000), followed by releases in Europe on March 25, North America on March 27, and Australia on March 31. The handheld quickly ran into slower-than-expected sales due to several factors. Most notably, the 3DS's price of US$249.99 (equivalent to $358 in 2025), the highest ever for a Nintendo handheld, deterred many consumers, especially compared to the original Nintendo DS, which launched at $150 in 2004. The compact design of the launch model also drew criticism, as it proved uncomfortable for prolonged use by adults. Meanwhile, the device's stereoscopic 3D effect, though technologically impressive, caused eye fatigue and came with a warning that it should not be used by children under six, one of Nintendo's core demographics. Lastly, the launch lineup lacked any flagship Nintendo franchises. The rise of mobile gaming on a phone also led to diminishing interest in handheld consoles in general, affecting the 3DS's sales.

In response, Nintendo announced a major price cut on July 28, 2011, reducing the console's price by nearly a third, to US$169.99 (equivalent to $243 in 2025) in North America and ¥15,000 in Japan. To appease early adopters, Nintendo launched the 3DS Ambassador Program, offering 20 free classic games to users who accessed the eShop before August 21. These included ten NES titles, such as Super Mario Bros., The Legend of Zelda, and Metroid, as well as ten Game Boy Advance games, including Mario Kart: Super Circuit, The Legend of Zelda: The Minish Cap, and WarioWare, Inc.: Mega Microgames!.

The 3DS expanded to new markets with its South Korean release on April 28, 2012, followed by launches in Hong Kong and Taiwan on September 28, 2012. Maxsoft distributed console to Singapore, Malaysia, Indonesia, Philippines, Thailand, United Arab Emirates and Sunder Electronics to India.

Nintendo also addressed design criticisms by introducing cheaper hardware options that ditched the stereoscopic 3D screens (Nintendo 2DS) and larger hardware models.

Larger model

Rumors of a larger 3DS began circulating in June 2012, fueled by a report from Japanese publication Nikkei, which claimed the system would be unveiled at E3 2012. While Nintendo initially dismissed the report as speculative, it officially announced the Nintendo 3DS XL on June 21, 2012, during a Nintendo Direct presentation.

This new version, featuring screens 90% larger than the original, was released worldwide later that year, providing a more comfortable option for extended play.

The Nintendo 3DS XL (Nintendo 3DS LL in Japan) was released on July 28, 2012, in Japan, priced at ¥18,900, and was available in Silver + Black, Red + Black and White color variations. In Europe, the system launched on the same day but in Silver + Black, Blue + Black and Red + Black color variations. On August 19, the Nintendo 3DS XL launched in North America, priced at US$199.99, and available in Blue + Black and Red + Black. On August 23, 2012, Australia and New Zealand saw the launch of the new handheld, priced at AU$249.95, and available in the same color variations as in Europe, Silver + Black, Blue + Black and Red + Black. The launch of the Nintendo 3DS XL coincided with the release of New Super Mario Bros. 2, the first Nintendo 3DS game to be available in both retail and downloadable versions.

On September 20, 2012, the Nintendo 3DS XL launched in South Korea, in Silver + Black, Red + Black, and White color variations. On September 28, 2012, the system launched in two other regions, Hong Kong and Taiwan, in Blue + Black and White color variations. In December 2012, Nintendo Chinese distribution partner, iQue, launched the iQue 3DS XL in three special editions, one featuring a Mario decal while the other two feature both Mario and Luigi.

Later years

Nintendo unveiled its next console, the Nintendo Switch, in October 2016, with a global release in March 2017. The Switch is a hybrid video game console that functions both as a home console when docked to a television, and as a handheld system.

Although Nintendo avoided positioning the Switch as a direct successor to the Wii U or 3DS, it gradually assumed their roles as the company's main home and handheld console. The Wii U was discontinued shortly before the Switch's launch, while the 3DS remained in production until 2020 as an entry-level option for younger players.

At the time of the Switch's release, Nintendo executives, including Reggie Fils-Aimé, expressed confidence in the 3DS's ability to coexist alongside the Switch. In 2017, Fils-Aimé reaffirmed support for the 3DS beyond 2018. However, that same year, sales of the New Nintendo 3DS ended in Europe and Japan, leaving the New Nintendo 3DS XL and New Nintendo 2DS XL as the only models available.

In June 2018, Nintendo suggested that it was exploring options for a potential successor to the 3DS. In July 2019, the company introduced the Nintendo Switch Lite—a lower-cost, handheld-only version of the Switch—while still maintaining that the 3DS would be supported as long as consumer demand persisted. By that time, however, 3DS sales had dropped nearly 50% year-over-year, the release schedule had slowed to a trickle, and Nintendo had quietly scaled back its support for the platform. Its last original first-party release was WarioWare Gold, a 2018 minigame collection.

Despite dwindling demand, Nintendo would continue supporting the 3DS family until it was officially discontinued on September 16, 2020. The 3DS eShop closed on March 27, 2023, and Nintendo Network online services were discontinued on April 8, 2024.

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