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Hanfu Movement

Revival movement of traditional Chinese garments

  • 20 min read
  • 7 chapters

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Through Grassroots, China and Hobby

The Hanfu movement started in 2003, and its emergence can be credited to Zhang Congxing, a Singaporean Chinese who wrote an article about Wang Letian, a Zhengzhou man who was photographed dressed in a homemade shenyi, a type of robe often worn as Confucian academic dress. This spurred online discussion and spontaneous acts of imitation, culminating in the formation of a rapid-growing organic movement. Its ready adoption by trendy fashion-conscious young women has been accelerated by social media, which then were predominantly online forums, has helped to propagate the trend via photo sharing, traditional clothing design comparisons, cosplaying, and historical and philosophical discussions. Later online platforms such as Bilibili, Instagram and Douyin have further contributed to its resurgence by allowing youth to showcase and easily share their dress fittings and experience. The popular clothing styles are typically ceremonial attires worn by royalty and aristocrats, scholar-officials and soldiers, although there have been calls to promote more commoners' clothing that are more compatible with work, sports and modern daily life.

The popularity of the movement, especially among Gen Y and Gen Z, can be attributed to a burgeoning national pride associated with the rise of China as an economic, technological and military powerhouse in the world stage, to draw historical sustenance and justification for national rejuvenation, and to express subtle support for Han nationalism and discontent against affirmative action and legal leniency favoring ethnic minorities (which Han nationalists view as a form of reverse discrimination). Additionally, the aesthetics of traditional Han garments is considered a more authentic representation of Chinese culture and history than the qipao and tangzhuang then-promoted by the Chinese Ministry of Culture and the Chinese television industry, as those are Manchu-influenced clothings that are considered historical products of violent forced assimilation during the 17th century conquest by the Qing dynasty and are often also seen as being associated with the century of humiliation. It can also be seen as a nationalistic salute to the Chinese Dream by paying homage to past golden ages of Pax Sinica, when Chinese culture, aesthetics and philosophy had significant influences over the surrounding regions.

Appeal

The desire to reconnect with one's cultural heritage has not been the only driver of the movement. Hanfu's classical elegance and ease with which one can produce flattering photos for social media by wearing it drive the movement's popularity.

Women have also been the principal drivers of the Hanfu Movement by emphasizing its fashionable aspect. According to the iMedia 2018 survey, women accounted for 88.2% of hanfu enthusiasts, and 75.8% of hanfu stores on the Taobao and Tmall platforms sold products exclusively for women.

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