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Through Ideology, Conservatism and Organization

In the classic oyabun-kobun manner, local people who were consistently loyal to a politician became favored recipients of government largess. In the 1980s, Tanaka's third electoral district in Niigata was the nation's top beneficiary in per capita public works spending. The importance of local loyalties is also reflected in the widespread practice of a second generation's "inheriting" Diet seats from fathers or fathers-in-law. This trend is found predominantly, although not exclusively, in the LDP.

Introduction

Definition

Koenkai (後援会) are Japanese political support groups centered on individual politicians that emerged in the post-war period. In their most basic form, koenkai serve two functions. First and most importantly, they act as a vote mobilization machine that supports the politician for whom the koenkai was established. Throughout time, the vote-gathering role played by koenkai has been substantial and consistent, especially for the LDP. From 1972 to 2003, people who identified themselves with koenkai were found to be 10% more likely to vote in comparison to people who did not. LDP and DSP politicians ranked koenkai as the most common mean of gathering vote. For the Japan Socialist Party, it was the second most important. From 1972 to 2003, people who identified themselves with koenkai were 10% more likely to vote than people who did not. Secondly, koenkai also helped to channel supporters' wishes and expectations to the party candidate, who would respond accordingly in exchange for votes.

Koenkai are, however, not party political support groups. The individual element implies that the identity of the group is structured upon the candidate's qualities, qualifications, and values. Therefore, members are often introduced to koenkai because of personal connections with the politician, instead of aligning themselves with the ideology of any particular party. At the same time, this allows for the possibility that members of a candidate's koenkai might cast their vote for a politician of a different party. This happened before with the case of Toshiki koenkai, who despite being a conservative politician, was able to win 80% of the vote of CGP (Komeito) supporters in the 2000 election.

Structure

Koenkai are organized in terms of three factors: location, personal link to a politician, and function (activities, interests, etc.). The first two factors prove to be immensely important, and they are often utilized when a koenkai is first established. Several interviews with politicians who have their own support group in Krauss's Rise and Fall of Japan LDP (2011) point to the fact that politicians usually start out from the region where they live and with the people who they know, e.g. former classmates, family members or colleagues. From that point, it is common for these groups to extend in concentric circles.

Koenkai also display some consistent characteristics. First of all, koenkai are permanent formal-membership organizations. A certain fee, usually of an insignificant amount, is collected upon entrance and a membership card or an equivalent is distributed. Koenkai differ from campaign organization, since activities are held all year round and not limited to election season. Koenkai are better understood as consisting of a network of smaller groups whose interests are tied to one candidate, rather than being a singular, ideologically coherent organization, even though there might exist a headquarter or coordinator group. In an interview in 2002, one candidate stated that he had about 300 smaller koenkai organizations. Some of the commonly observed groups are: the local koenkai (chiiki koenkai), the women's clubs, the enterprise group (taxi drivers, restaurant owners, barbers, etc.), manager-rank supporters, hobby clubs and the elderly club. At any rate, these groups' interests might overlap, and their embodiment was the candidate representing the koenkai.

During the 1980s, the number of people who identified themselves as members of koenkai accounts for 15-18% of the whole electorate. Members of the medium-sized and rural areas were the majority, with farmers, shopkeepers and manufacturers forming the core of parties like LDP. "Floating" voters in urban areas were equally desirable, but their resistance to political enticement was higher due to their volatility. Between 1972 and 2003, more men were shown to be associated with koenkai than women. Even though women membership reached an all-time high in 1993, their participation dropped to just 80% that of men by 2003. Koenkai members also tend to belong to older age groups. People in their twenties are the least likely to join koenkai, while those over fifty are found to be more likely.

Activities

Off-campaign activities

Koenkai operate throughout the year, thus there is a need for a wide range of activities to keep members engaged. Due to their non-political characteristics, this function of koenkai is often heavily criticized, especially by the media. Whereas the kinds of activities change according to the interests of different groups, they span an incredible spectrum of seemingly unrelated topics: baseball games, trips to hot-springs, sumo contests, golf tournaments, marathons, finishing competitions, Japanese chess, and so on. Several interviews done by Bouissou (1992) showed that koenkai's members had this idea about "building together a joyful support association" (mina de tanoshii koenkai wo tsukuru).

An example from the koenkai of Issey Koga in Fukuoka, 1992 serves as a particular example. The women's club – Olive-kai (taken after Olive Oyl from the famous Popeye cartoon) – organized several events for its female members throughout the year: cookie or mochi-making session, picture-framing class, outings to the circus, charity sales and monthly "mini-volley" matches. Meetings were held, but they often found themselves at restaurants ended up drinking and eating. Despite the claimed purpose, which was to hear report, politicians also stressed the importance of such meeting to foster friendships.

Besides entertainment, other kinds of activities are equally prioritized. For example, education-centered events like cooking classes, tea ceremonies, and kimono dressing are the most popular. Weddings and funerals constitute their own category since a politician's appearance at these "critical events" are highly appreciated. These trips are extremely well organized. Some politicians even make contact with funeral homes to get prior information and plan well ahead their visits. The number of weddings and funerals that they attend may reach up to 40 to 60 in a month.

Campaign period

As election time approaches, the frequency of meetings increases and the topics of discussion also become more political. However, the various meetings can all be summed up as to serve one single purpose: collecting more votes. Speeches often aim at encouraging the members to mobilize their friends and relatives to vote for a candidate. This is facilitated with a permanent team of staffs - maximum 30 people - working for the koenkai. Each of them is responsible for an area in the district where the head politician is campaigning. Their daily tasks consist of visiting that area to listen to the demands from the people, reporting on the progress of different projects to them, distributing pictures of their sensei, or relevant information, etc. Koenkai also recruited volunteers to promote their activities and spread information. Membership of this group is flexible. Whether volunteers are retired people who have a lot of time or they are young activists who parade in cars or boats with banners to support their political leader, the use of people at hand is always maximized.

Finance

The money that is necessary for financing koenkai is provided to politicians by their political factions. This became increasingly important as regulations regarding funding for koenkai were tightened in 1999, further preventing companies and labour unions from providing financial support to koenkai. Nonetheless, koenkai are exorbitant machines to be maintained. In 1996, PR-only candidates' most substantial expenditures were on koenkai, accounting for 38% of total campaign spending. 10 young LDP Diet members revealed their spending account in 1989 and the sum reserved for koenkai equals 18.9 million yen a year. This figure abated over time, to a more modest 20% in 2003. Nonetheless, the actual amount of money spent on personal support groups suggests a considerable sum of money. It is estimated that in the 1980s, the annual cost of running a koenkai approximated US$1 million per year. Another study conducted in 1975 proposed the sum of US$500.000 for a modest koenkai, in contrast to 700.000-1 million USD for more expensive ones.

A large part of this money goes to organizing various activities, especially non-political ones. 15-20% of the designated funds are channeled to different activities held all year round, while another 15-20% are contributed to weddings and funerals. Politicians are expected to make a gift of no less than 50,000 yen for weddings and 20,000 yen for funerals. The membership fee collected at the beginning is barely sufficient for financing these projects, and members are often said to be more than reimbursed because their meager financial contribution is awarded with "trips to hot springs, sightseeing tours of the Diet building, records, fans, towels and souvenirs". With a 1000 yen entrance fee, a councilman from Fukuoka Chuoku took his koenkai members on a cruise around the city's bay "to contemplate the moon in the summer" (outsukiyukai), listen to jazz, enjoy prepared lunch boxes and play bingo. He also distributed free T-shirts.

Largest koenkai expenses (1996 and 2000)

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