Desktop publishing

Desktop publishing often requires the use of a personal computer and WYSIWYG page layout software to create documents for either large-scale publishing or small-scale local printing and distribution – although non-WYSIWYG systems such as TeX and LaTeX are also used, especially in scientific publishing. Originally, desktop publishing methods provided more control over design, layout, and typography than word processing software but the latter has evolved to include most, if not all, capabilities previously available only with dedicated desktop publishing software.

The same DTP skills and software used for common paper and book publishing are sometimes used to create graphics for point of sale displays, presentations, infographics, brochures, business cards, promotional items, trade show exhibits, retail package designs and outdoor signs.

History

Desktop publishing was first developed at Xerox PARC in the 1970s. A contradictory claim states that desktop publishing began in 1983 with a program developed by James Davise at a community newspaper in Philadelphia. The program Type Processor One ran on a PC using a graphics card for a WYSIWYG display and was offered commercially by Best Info in 1984. Desktop typesetting with only limited page makeup facilities arrived in 1978–1979 with the introduction of TeX, and was extended in 1985 with the introduction of LaTeX.

The desktop publishing market took off in 1985 with the introduction in January of the Apple LaserWriter laser printer for the year-old Apple Macintosh personal computer. This momentum was kept up with the release that July of PageMaker software from Aldus, which rapidly became the standard software application for desktop publishing. With its advanced layout features, PageMaker immediately relegated word processors like Microsoft Word to the composition and editing of purely textual documents. Word did not begin to acquire desktop publishing features until a decade later, and by 2003, it was regarded only as "good" and not "great" at desktop publishing tasks. The term "desktop publishing" is attributed to Aldus founder Paul Brainerd, who sought a marketing catchphrase to describe the small size and relative affordability of this suite of products, in contrast to the expensive commercial phototypesetting equipment of the day.

Ventura Publisher was one of the first popular desktop publishing packages for IBM PC compatible computers, typically running MS-DOS, in 1986. The software was originally developed by Ventura Software. The first version of Ventura Publisher was released in 1986 with worldwide distribution by Xerox. Ventura Publisher allowed file sizes large enough for magazine type publications through a chapter capability, in addition to flyers and brochures. One advantage to IBM-PC computer users was the ability of Ventura Publisher to interface directly with word processors such as WordPerfect, WordStar, and early versions of Microsoft Word. This allowed editing of documents to take place in the native word-processing program. Changes made in Ventura were saved back to that program as well. Eventually, as Corel Corporation bought Ventura Publisher and simultaneously, the Microsoft Office suite of applications became more powerful – especially with the inclusion of Microsoft Publisher. Many organizations transitioned from purpose-built software like Ventura Publisher to Microsoft's Word and Publisher and Office software applications, to save money and synchronize business applications across an enterprise.

Before the advent of desktop publishing, the only option available to most people for producing typed documents (as opposed to handwritten documents) was a typewriter, which offered only a handful of typefaces (usually fixed-width) and one or two font sizes. Indeed, one popular desktop publishing book was titled The Mac is Not a Typewriter, and it had to actually explain how a Mac could do so much more than a typewriter. The ability to create WYSIWYG page layouts on screen and then print pages containing text and graphical elements at 300 dpi resolution was a major development for the personal computer industry. The ability to do all this with industry standards like PostScript also radically changed the traditional publishing industry, which at the time was accustomed to buying end-to-end turnkey solutions for digital typesetting which came with their own proprietary hardware workstations. Newspapers and other print publications began to transition to DTP-based programs from older layout systems such as Atex and other programs in the early 1980s.

Desktop publishing was still in its early stage in the early 1980s. Users of the PageMaker/LaserWriter/Macintosh 512K system endured frequent software crashes, Mac's low-resolution 512x342 1-bit monochrome screen, the inability to control letter spacing, kerning, and other typographic features, and the discrepancies between screen display and printed output. However, it was an unheard-of combination at the time, and was received with considerable acclaim.

Behind the scenes, technologies developed by Adobe Systems set the foundation for professional desktop publishing applications. The LaserWriter and LaserWriter Plus printers included scalable Adobe PostScript fonts built into their ROM memory. The LaserWriter's PostScript capability allowed publication designers to proof files on a local printer, then print the same file at DTP service bureaus using optical resolution 600+ ppi PostScript printers such as those from Linotronic.

Later, the Macintosh II was released, which was considerably more suitable for desktop publishing due to its greater expandability, support for large color multi-monitor displays, and its SCSI storage interface (which allowed hard drives to be attached to the system). Macintosh-based systems continued to dominate the market into 1986, when the GEM-based Ventura Publisher was introduced for MS-DOS computers. PageMaker's pasteboard metaphor closely simulated the process of creating layouts manually, but Ventura Publisher automated the layout process through its use of tags and style sheets and automatically generated indices and other body matter. This made it particularly suitable for the creation of manuals and other long-form documents.

Desktop publishing moved into the home market in 1986 with Professional Page for the Amiga, Publishing Partner (now PageStream) for the Atari ST, GST's Timeworks Publisher on the PC and Atari ST, and Calamus for the Atari TT030. Software was published even for 8-bit computers like the Apple II and Commodore 64: Home Publisher, The Newsroom, and geoPublish.

During its early years, desktop publishing acquired a bad reputation as a result of untrained users who created poorly organized, unprofessional-looking "ransom note effect" layouts. (Similar criticism was leveled again against early World Wide Web publishers a decade later.) However, some desktop publishers who mastered the programs were able to achieve near professional results. Desktop publishing skills were considered of primary importance in career advancement in the 1980s, but increased accessibility to more user-friendly DTP software has made DTP a secondary skill to art direction, graphic design, multimedia development, marketing communications, and administrative careers. DTP skill levels range from what may be learned in a couple of hours (e.g., learning how to put clip art in a word processor), to what's typically required in a college education. The discipline of DTP skills range from technical skills such as prepress production and programming, to creative skills such as communication design and graphic image development.

As of 2014, Apple computers remain dominant in publishing, even as the most popular software has changed from QuarkXPress – an estimated 95% market share in the 1990s – to Adobe InDesign. An Ars Technica writer said in an article: "I've heard about Windows-based publishing environments, but I've never actually seen one in my 20+ years in design and publishing".