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Embedded feminism

Concept in feminism

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  • 4 chapters

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Concept

Originally, Canadian gender researcher Krista Hunt developed the conceptual framework of embedded feminism to describe the gendered nature of the US-led invasion of Afghanistan in 2001 and the practice of the US government to justify the war on terror in the eyes of the public. Hunt defines the concept as the "incorporation of feminist discourse and feminist activists into political projects that claim to serve the interests of women, but ultimately subordinate and/or subvert that goal". Hunt coined the term embedded feminism referring to the "embedded journalism" or "embedded media" approach of the US Department of Defense which became prominent in the media coverage of the 2003 invasion of Iraq. The US government attached journalists, photographers, and camera people to military units and granted them unprecedented access to the battle frontline. Although embedded journalism provided the public with an exclusive view of the situation in Iraq, this practice was regarded as problematic, as it could undermine the independent reporting and promote the preferences of the government.

The "far-reaching process of appropriating and subverting feminism through appeals to women's rights" that is embedded feminism is different from simple co-optation practices by state authorities in so far as it goes beyond the absorption "of the meanings of the original concepts to fit into the prevailing political priorities".

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