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Orientalism

Imitation or depiction of Eastern cultures

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This famous canvas, probably painted in the workshop of Gentile Bellini (d. 1507), depicts the Mamluk governor of Damascus granting and audience to some Venetians at the beginning of the sixteenth cen
Follower of Gentile Bellini · Public domain

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Through Literature, Colonialism and Asia

This reflected a number of factors: the increasing ease of access to Asia and North Africa by artists, the still-colourful clothing worn in Asia, in contrast to relatively drab Western clothing (for men at least), the curiosity of Western art buyers about Asian life, especially in its traditional forms, and increasing economic connections between West and East, with trade and colonialism.

Since the publication of Edward Said's Orientalism in 1978, much academic discourse has begun to use the term 'Orientalism' to refer to a general patronizing Western attitude towards Asian and North African societies. In Said's analysis, 'the West' essentializes these societies as static and undeveloped. This fabricates a view of Oriental culture that can be studied, depicted, and reproduced in the service of imperial power. Implicit in this fabrication, writes Said, is the idea that Western society is developed, rational, flexible, and superior. This allows 'Western imagination' to see 'Eastern' cultures and people as both alluring and a threat to Western civilization.

Background

Etymology

Orientalism refers to the Orient, in reference and opposition to the Occident; the East and the West, respectively. The word Orient entered the English language as the Middle French orient. The root word oriēns, from the Latin Oriēns, has synonymous denotations: The eastern part of the world; the sky whence comes the sun; the east; the rising sun, etc.; yet the denotation changed as a term of geography.

In the "Monk's Tale" (1375), Geoffrey Chaucer wrote: "That they conquered many regnes grete / In the orient, with many a fair citee." The term orient refers to countries east of the Mediterranean Sea and Southern Europe. In In Place of Fear (1952), Aneurin Bevan used an expanded denotation of the Orient that comprehended East Asia: "the awakening of the Orient under the impact of Western ideas." Edward Said said that Orientalism "enables the political, economic, cultural and social domination of the West, not just during colonial times, but also in the present."

Art

In art history, the term Orientalism refers to the works of mostly 19th-century Western artists who specialized in Oriental subjects, produced from their travels in Asia and North Africa, during the 19th century. At that time, artists and scholars were described as Orientalists, especially in France, where the dismissive use of the term "Orientalist" was made popular by the art critic Jules-Antoine Castagnary. Despite such social disdain for a style of representational art, the French Society of Orientalist Painters was founded in 1893, with Jean-Léon Gérôme as the honorary president. In Britain, however, the term Orientalist identified "an artist".

The formation of the French Orientalist Painters Society changed the consciousness of practitioners towards the end of the 19th century, since artists could now see themselves as part of a distinct art movement. As an art movement, Orientalist painting is generally treated as one of the many branches of 19th-century academic art; however, many different styles of Orientalist art were in evidence. Art historians tend to identify two broad types of Orientalist artist: the realists who carefully painted what they observed such as Gustav Bauernfeint; and those who imagined Orientalist scenes without ever leaving the studio. French painters such as Eugène Delacroix (1798–1863) and Jean-Léon Gérôme (1824–1904) are widely regarded as the leading luminaries of the Orientalist movement. The journalist and art critic Jonathan Jones proposed the opposite to Said's theory, and claimed that the majority of Orientalism was derived from a genuine fascination and admiration of Eastern cultures, not prejudice or malice.

Oriental studies

In the late 18th century, 19th century and early 20th century, the term Orientalist identified a scholar who specialized in the languages and literatures of the Eastern world. Among such scholars were officials of the East India Company, who said that the Arab culture, the Indian culture, and the Islamic cultures should be studied as equal to the cultures of Europe. Among such scholars is the philologist William Jones, whose studies of Indo-European languages established modern philology. Company rule in India favored Orientalism as a technique for developing and maintaining positive relations with the Indians—until the 1820s, when the influence of "anglicists" such as Thomas Babington Macaulay and John Stuart Mill led to the promotion of a Western-style education.

Additionally, Hebraism and Jewish studies gained popularity among British and German scholars in the 19th and 20th centuries. The academic field of Oriental studies, which comprehended the cultures of the Near East and the Far East, became the fields of Asian studies and Middle Eastern studies.

Critical studies

Edward Said

In his book Orientalism (1978), cultural critic Edward Said redefines the term Orientalism to describe a pervasive Western tradition—academic and artistic—of prejudiced outsider-interpretations of the Eastern world, which was shaped by the cultural attitudes of European imperialism in the 18th and 19th centuries. The thesis of Orientalism develops Antonio Gramsci's theory of cultural hegemony, and Michel Foucault's theorisation of discourse (the knowledge-power relation) to criticise the scholarly tradition of Oriental studies. Said criticised contemporary scholars who perpetuated the tradition of outsider-interpretation of Arabo-Islamic cultures, especially Bernard Lewis and Fouad Ajami. Furthermore, Said said that "The idea of representation is a theatrical one: the Orient is the stage on which the whole East is confined", and that the subject of learned Orientalists "is not so much the East itself as the East made known, and therefore less fearsome, to the Western reading public".

In the academy, the book Orientalism (1978) became a foundational text of post-colonial cultural studies. The analyses in Said's works are of Orientalism in European literature, especially French literature, and do not analyse visual art and Orientalist painting. In that vein, the art historian Linda Nochlin applied Said's methods of critical analysis to art, "with uneven results". Other scholars see Orientalist paintings as depicting a myth and a fantasy that did not often correlate with reality.

Said's work has influenced cultural criticisms of how industry and technology have further shaped the outsider-interpretation of the East in techno-Orientalism or postmodern Orientalism.

Islamic world

There is also a critical trend within the Islamic world. In 2002, it was estimated that in Saudi Arabia alone some 200 books and 2,000 articles discussing Orientalism had been penned by local or foreign scholars.

Orientalism in East Asia

While Said's foundational framework focused primarily on the Middle East and Arab world, scholars have extended the analysis of Orientalism to East Asia, particularly China, where Western missionary and diplomatic encounters produced distinct patterns of cultural representation.

Missionary Perspectives on China

Western Christian missionaries who entered China during the First Opium War (1839–1842) played a significant role in shaping how China was perceived in the West. Their activities generated widespread suspicion and resistance within Chinese society, as they were closely associated with imperial interests.

Sacred Orientalism

A related journal introduced the idea of "Sacred Orientalism", describing how missionary ethnographers such as Juan González de Mendoza idealized Asian religious and ethical life, constructing an admired "sacred East" as an implicit moral contrast to Western materialism—a subtler but equally distorting form of Orientalist representation.

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