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Voting behavior

How voters decide how to vote

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Through Voting, Ideology and Religion

The degree to which a person identifies with a political party influences voting behavior, as does social identity.

Voter decision-making is not a purely rational endeavor but rather is profoundly influenced by personal and social biases and deeply held beliefs as well as characteristics such as personality, memory, emotions, and other psychological factors. Voting advice applications and avoidance of wasted votes through strategic voting can impact voting behavior.

Types

Citizens are not blank slates- they have pre existing political habits that affect how likely they are to vote, and pre existing political identities that affect whether they will vote for Democratic or Republican candidates. Voter behavior is often influenced by voter loyalty. There is a correlation between voter satisfaction with what a political party has achieved and dealt with a situation and voters' intention of voting for the same party again. Thus, if there is high voter satisfaction with how the political party performed, then the likelihood of a reoccurring vote in the next election is high. Additionally, the information supplied to the voter is significant in understanding voting behavior. The information provided to the voter, not only influences who to vote for, but if they are intending to at all.

Influence of cleavages

Three cleavage-based voting factors, or individual differences impacting voting behavior, focused on in existing research are religion, class, and gender. In recent years, voting cleavage has shifted from concerns of Protestant vs Catholic religions to have a larger focus on religious vs non-religious leanings. Research shows that citizens vote for the candidate that they believe is most compatible with their moral convictions and religious values. Traditional conceptions of class voting dictate a working-class preference towards left-leaning parties and middle-class preference for right-leaning parties. The influences of class voting is reliant on political environment and location; many nations observe the opposite preferences.

Many cleavage-based voting behaviors are interconnected and frequently build on each other. These factors also tend to hold different levels of weight in different countries, based on their political environment, meaning that there is no universal explanation for voting cleavage in all democratic countries. Each factor has a different level of importance and influence on one's vote dependent on the country one is voting in.

Election dependency

Research following the Cypriot Referendum of 2004 identified four distinct voting behaviors depending on the election type. Citizens use different decision criteria if they are called to exercise their right to vote in presidential, legislative, local elections or in a referendum.

In national elections, voters usually vote based on their political ideologies. In local and regional elections, voters tend to vote for those who seem more capable to contribute to their area. Voting behavior for referendums differs slightly, as people vote for or against a clearly defined policy.

Partisanship

Partisan voting is also an important motive behind an individual's vote and can influence voting behavior. A 2000 research study on partisanship voting in the United States found evidence that partisan voting has a large effect on voting behavior. However, partisan voting has a larger effect on national elections, such as a presidential election, than it does on congressional elections. Furthermore, there is also a distinction of partisan voting behavior relative to a voter's age and education. Studies show that individuals with more educational attainment are more likely to vote. Those over fifty years old and those without a high school diploma are more likely to vote based on partisan loyalty. Research also suggests that those with higher levels of education may prefer liberal policies. Additionally, the voting behavior tendencies of different groups may shift over time; for example, in the United States, voters with college degrees have shifted significantly toward Democratic Party candidates over the past three decades. This research is based on the United States and has not been confirmed to accurately predict voting patterns in other democracies.

Research has shown that income is a significant factor that influences voting decision- higher income individuals are more likely to vote for a conservative party Conversely, lower income individuals may support left leaning parties as they may perceive these policies to be aligned with reducing social disparity.

A 1960 study of Postwar Japan found that citizens living in urban areas were more likely to be supportive of socialist or progressive parties, while citizens living in rural areas were favorable of conservative parties.

Voters have also been shown to be affected by coalition and alliance politics, and whether such coalitions form before or after an election. In these cases, voters can be swayed by feelings on coalition partners when considering their feelings toward their preferred political party.

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