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Modern animation in the United States

Period of U.S. animation when the animation medium experienced a revival

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Through Animation

Many companies originating in the golden age of American animation experienced newfound critical and commercial success. During the Disney Renaissance, The Walt Disney Company went back to producing critically and commercially successful animated films based on well-known stories, just as principal co-founder Walt Disney had done during his lifetime. Disney also began producing successful animated television shows, a then-first for the company, which led to the creation and launch of Disney Channel. Warner Bros. produced highly successful animated cartoon television series inspired by their classic Looney Tunes cartoons, while also launching the DC Animated Universe. Hanna-Barbera ceased production on low budget television series and, through its acquisition by Ted Turner, launched Cartoon Network. Nickelodeon, a network owned by the first and second incarnations of Viacom Inc. until 2019, ViacomCBS until 2022, and Paramount Global until 2025, and Paramount Skydance thereafter, rose to fame by creating the Nicktoons brand in 1991 which led to various acclaimed programs under the label in the 1990s and 2000s.

Additionally, new animation studios rose to prominence during this period. Most notably, Pixar debuted with the extremely successful Toy Story, the first feature film to entirely use computer-generated imagery (CGI). DreamWorks Animation, freshly spun-out from DreamWorks (later named DreamWorks Pictures) debuted late in the era, but would become a major competitor and alternative to Disney in the subsequent decade. During this era, the technology used to produce animation would experience revolutionary shifts. Beginning in the mid-1990s, traditional animation using hand-drawn cels declined in favor of more advanced up-and-coming methods, like digital ink and paint (a modern form of traditional animation) and 3D computer animation. These changes in animation technology led to the millennium age of American animation, which started in the early 2000s and has continued into present day.

Disney

At the start of the 1980s, The Walt Disney Company had been struggling since Walt Disney died in 1966, and the 1979 departure of Don Bluth and eleven other associates from the animation department dealt Disney a major blow. Bluth formed a new studio in direct competition with Disney.

Disney's "Nine Old Men", the animators responsible for Disney's most famous earlier works, and their associates began to hand their traditions to a new generation of Disney animators. New faces such as Glen Keane, Ron Clements, John Musker, Andreas Deja, and others came to the studio in the late 1970s and early 1980s, a period that produced such features as The Rescuers, Pete's Dragon (a live-action/animation hybrid), and The Fox and the Hound, as well as the featurettes The Small One (Bluth's only Disney-directed credit) and Mickey's Christmas Carol (the first screen appearance of Mickey Mouse since 1953).

At the same time, animator Steven Lisberger brought to the studio a concept about a computer programmer who is launched into a computerized world. The film would combine live-action sequences with computer animation, which had not yet been used to such an extent. The studio was impressed with the idea; the result was an ambitious $17 million film ($56.7 million in today's dollars) entitled Tron. While Disney's stock dropped four percent after a screening for unenthusiastic investment analysts, and despite only moderate grosses at the box office, Tron received enthusiastic praise from film critic Roger Ebert, became a cult favorite and turned out—many years later—to have a greater influence on animation (at Disney and elsewhere) than expected.

In 1984, Disney became the target of a corporate raid by Saul Steinberg, who intended to break up the company piece by piece. At the same time, Roy E. Disney, who had already resigned as President in 1977, relinquished his spot on the Board of Directors to use his clout to change the status quo and improve the company's declining fortune. Disney escaped Steinberg's attempt by paying him greenmail, but in its aftermath, CEO Ron W. Miller resigned, to be replaced by Michael Eisner. Roy Disney, now back on the Board as its Vice-Chairman, convinced Eisner to let him supervise the animation department, whose future was in serious doubt after the disappointing box office performance of its big-budget PG-rated feature, The Black Cauldron. The studio's next release, The Great Mouse Detective, fared better in relation to its significantly smaller budget, but it was overshadowed by Don Bluth's An American Tail, another film featuring mice characters that competed directly with Mouse Detective in theaters.

In 1988, the studio collaborated with Steven Spielberg and Robert Zemeckis to make Who Framed Roger Rabbit, a comedic detective caper that mixed live-action and animation while paying homage to the Golden Age of Cartoons. Disney characters appeared with characters from Warner Bros., Metro-Goldwyn-Mayer, Universal Pictures and other rival studios for the first time in animation history. The film was a huge box-office success, winning four Academy Awards, reviving interest in animation made for theatres, and popularizing the in-depth study of the history and techniques of animation. Several ageing legends in the business, such as Chuck Jones and Friz Freleng, suddenly found themselves the center of attention, receiving acclaim and accolades after decades of being virtually ignored by audiences and industry professionals alike. Additionally, the release of many older Disney features and short cartoons on home video, and the company's creation of new Saturday-morning cartoons for CBS and NBC respectively (such as The Wuzzles and Adventures of the Gummi Bears, renewed interest in the studio.

Disney followed up Who Framed Roger Rabbit with Oliver & Company in 1988 and The Little Mermaid, an adaptation of the Hans Christian Andersen fairy tale, in 1989 with songs by Broadway composers Alan Menken and Howard Ashman. The Little Mermaid was a huge critical and commercial success. It won two Academy Awards for its song and score and became the first of a series of highly successful new Disney animated features.

The studio invested heavily in new technology, creating the Computer Animation Production System to be used in tandem with traditional animation techniques. The first film to use this technology, The Rescuers Down Under, only grossed $27,931,461 ($68.8 million in today's dollars), not even equalling the take of the original 1977 film.

However, the films that followed, Beauty and the Beast and Aladdin, won rave reviews, received multiple Oscars and topped the box office charts. Beauty and the Beast would eventually become the first animated feature to win the Golden Globe Award for Best Motion Picture - Musical or Comedy and to be nominated for the Academy Award for Best Picture, followed by 2009's Up and 2010's Toy Story 3.

In 1993, Disney released The Nightmare Before Christmas, the first feature-length stop-motion animated film. Disney's success peaked in 1994, when The Lion King grossed $328,541,776 ($714 million in today's dollars) and became the highest-grossing movie of that year. As of 2024, The Lion King ranks as the 22nd highest-grossing motion picture of all time in the United States and the highest-grossing hand-drawn movie of all time. Subsequent Disney films from 1995 to 2000, including Pocahontas, The Hunchback of Notre Dame, Hercules, Mulan, Tarzan, and Fantasia 2000 were box office and/or critical successes as well, albeit modestly so when compared to Disney's early-1990s releases.

In 1994, the death of Disney President and Chief Operating Officer Frank Wells, and the departure of studio chairman Jeffrey Katzenberg to co-found DreamWorks, left Michael Eisner in full control of the company. At the turn of the century, films such as Dinosaur (Disney's first CG animated feature), Atlantis: The Lost Empire, Treasure Planet and Home on the Range failed to meet the critical and commercial expectations set by the 1990s phenomena, despite exceptions such as The Emperor's New Groove and Lilo & Stitch. At the same time, the high level of popular acclaim bestowed upon Toy Story, the first CGI animated film, sparked an industry trend. Based on the commercial success of Pixar's animated movies and other CGI fare (especially DreamWorks' Shrek, which contained numerous jabs at Katzenberg's former workplace and boss), Disney came to believe that CGI was what the public wanted, so it ceased producing traditional animation after Home on the Range, and switched exclusively to CGI starting with 2005's Chicken Little.

Public rifts grew between the animation staff and management, as well as between Michael Eisner and Roy E. Disney. Roy resigned from the board of directors in 2003 with a scathing letter calling the company "rapacious and soulless", adding that he considered it "always looking for the quick buck." He then launched the internet site SaveDisney.com in an attempt to preserve the integrity of the company and to oust Eisner, who resigned in 2005 after public opinion turned against him.

Robert Iger succeeded Eisner; one of his first acts as CEO was to regain the rights to Walt Disney's first star Oswald the Lucky Rabbit from NBCUniversal (Iger did so by offering NBC the services of Al Michaels, a play-by-play host then under contract to Disney subsidiary ABC Sports, as a trade). After Disney acquired Pixar in 2006, Pixar executive producer John Lasseter became Chief Creative Officer at both Pixar and Disney, with a plan to reintroduce two-dimensional animation, starting with The Princess and the Frog in 2009, but was abruptly halted after Winnie the Pooh was commercially unsuccessful in 2011.

Television animation

After 30 years of resisting offers to produce television animation, Disney finally relented once Michael Eisner, who had a background in TV, took over. The first TV cartoons to carry the Disney name, CBS' The Wuzzles and NBC's Adventures of the Gummi Bears, both premiered in the fall of 1985. Breaking from standard practice in the medium, the productions enjoyed substantially larger production budgets than average, allowing for higher-quality writing and animation, in anticipation of recouping profitably in rerun syndication. While The Wuzzles only lasted a season, Adventures of the Gummi Bears was a sustained success with a six-season run.

In 1987, the TV animation division adapted Carl Barks' Scrooge McDuck comic books for the small screen with the syndicated hit DuckTales. Its success spawned a 1990 theatrical film entitled DuckTales the Movie: Treasure of the Lost Lamp and an increased investment in syndicated cartoons. The result of this investment was The Disney Afternoon in 1990, a two-hour syndicated television programming block of such animated cartoon shows as: The New Adventures of Winnie the Pooh (1988-1991), Chip 'n Dale Rescue Rangers (1989–1991), TaleSpin (1990–1991), Darkwing Duck (1991–1993, also airing on ABC), Goof Troop (1992–1994, also airing on ABC), Bonkers (1993–1994), Marsupilami (1993–1995), the critically acclaimed and still-popular Gargoyles (1994–1997), and Pepper Ann (1997–2000). TV animation also brought some animated feature film characters to Saturday morning, including The Little Mermaid (1992–1994), Aladdin (1994–1995), Timon & Pumbaa (1995–1999), Hercules (1998–1999) (the first three on CBS), and later The Legend of Tarzan (2001–2003) and House of Mouse (2001–2003).

The perennially popular Disney's Mickey Mouse made his comeback and a revival on television with the animated series Mickey Mouse Works (1999-2000), an animated series paying homage to all the classic Mickey Mouse and Walt Disney cartoons. Mickey Mouse Works was later followed by the Mickey Mouse/Disney character crossover series House of Mouse (2001-2003), the educational series Mickey Mouse Clubhouse (2006-2016, which aired on Playhouse Disney and then Disney Junior), and Mickey Mouse/The Wonderful World of Mickey Mouse (2013-2020, 2020-2023). Additionally, the studio produced animated series for Disney Channel such as Kim Possible (2002-2007), The Proud Family (2001-2005), American Dragon: Jake Long (2005-2007), Phineas and Ferb (2007-2015; 2025-), Gravity Falls (2012-2016), Star vs. the Forces of Evil (2015-2019), Amphibia (2019-2022), The Owl House (2020-2023) and more recently, Kiff (2023–present), the studio is now a parent company of Disney Kids & Family (formerly Disney Channels Worldwide, then Disney Branded Television).

Direct-to-video sequels

DisneyToon Studios was founded in Paris in the late 1980s to produce DuckTales the Movie: Treasure of the Lost Lamp, which is not considered by the studio to be part of the Disney animated "canon". The practice of making non-canon direct-to-video sequels to canon films began in 1994 with The Return of Jafar, a sequel to Aladdin. This was a reversal of the long-standing studio policy against sequels to animated films (which did not apply to live-action films); Walt Disney has often been quoted on the subject as saying "you can't top pigs with pigs", a reference to how the Three Little Pigs short managed to get more than three sequels. Because of strong video sales, the studio continued to make these films despite negative critical reaction; 2002's Cinderella II: Dreams Come True received a rare 11% rating from the review-aggregating website Rotten Tomatoes. Under John Lasseter, the studio brought this practice to an end.

DisneyToon also produced several non-canon entries that did receive theatrical releases, such as A Goofy Movie and The Tigger Movie. The latter brought the Sherman Brothers back to the studio for their first Disney feature film score since Bedknobs and Broomsticks in 1971.

Don Bluth

Don Bluth's company had been driven to bankruptcy twice: once, as Don Bluth Productions, after the disappointing box office take of The Secret of NIMH coincided with an animator's strike; and again, as the Bluth Group, after the Video game crash of 1983—when Cinematronics, in an attempt to cut its losses, charged fees and royalties of over $3 million ($9.3 million adjusted for inflation) to Bluth's company while it was working on a sequel to the laserdisc-based animated arcade videogame Dragon's Lair.

Bluth formed Sullivan Bluth Studios with backing from businessman Morris Sullivan. Film director Steven Spielberg—a long-time animation fan who was interested in producing theatrical animation helped Bluth to produce 1986's An American Tail. The film was a hit, grossing $47,483,002 ($139 million in today's dollars). During its production, the studio relocated to Ireland, taking advantage of government tax breaks for film production. Bluth's 1988 follow-up The Land Before Time was a slightly bigger hit, grossing $48,092,846 ($131 million in today's dollars) and spawning 12 sequels and a TV series. Neither Bluth nor Spielberg was involved with any of the Land Before Time sequels; Spielberg produced the 1991 sequel An American Tail: Fievel Goes West without Bluth.

To gain further creative control, Bluth parted ways with Spielberg on his next film, the 1989 release All Dogs Go to Heaven. While the film had the misfortune of opening the same day as Disney's The Little Mermaid, it fared much better on home video.

The early 1990s proved difficult for the studio, as it released several box office failures. In 1992, Rock-a-Doodle was panned by critics and ignored by audiences; its dismal box-office performance of $11,657,385 ($26.7 million in today's dollars) contributed to Sullivan Bluth's bankruptcy. Bluth's next feature, 1994's Thumbelina fared a little better critically but even worse commercially, while A Troll in Central Park, also released in 1994, barely got a theatrical release, grossing $71,368 against a budget of $23,000,000 (or $155,026 against $50 million in current terms).

Sullivan Bluth Studios closed in 1995. Bluth and Goldman returned to the United States a year earlier to discuss the creation of a feature-animation division at 20th Century Fox; the studio's three previous animated films (FernGully: The Last Rainforest, Once Upon a Forest, and the live-action/animation hybrid The Pagemaster) had all failed. Anastasia, a musical remake of the 1956 film with Ingrid Bergman, did far better than any Bluth film since All Dogs Go To Heaven, but the 2000 release of Titan A.E., a film far different from the ones Bluth had been making, was a flop. Fox Animation Studios closed soon afterwards; nearly all Fox feature animation was produced by its Blue Sky Studios unit until the Fox Animation Studios imprint was revived, without Bluth or Goldman, in 2009.

Warner Bros. Animation

After parting ways with Bluth, Spielberg turned to television animation, working with the Warner Bros. Entertainment to bring back its animation department, which it had abandoned in the 1960s. A team of Tom Ruegger-led animators departed from Hanna-Barbera (which ironically would later be purchased by Warner Bros. when it purchased Turner Broadcasting System in 1996) fled to Warner Bros. Animation to produce a new series Tiny Toon Adventures, an animated series that paid homage to the Warner Bros. cartoons of Termite Terrace. The popularity of Tiny Toon Adventures among young TV viewers made the studio a contender once again in the field of animated cartoons. Tiny Toon Adventures was followed by Steven Spielberg Presents Animaniacs and its spinoff Pinky and the Brain. Not only did these cartoons bring in new viewers to Warner Bros., but they also captured the attention of older viewers. Warner Bros., minus Spielberg, continued with work such as Batman: The Animated Series. Batman quickly received wide acclaim for its animation and mature writing, and it also inspired a feature film. Combined, these four Warner Bros. series won a total of 17 Daytime Emmy Awards.

When Disney's feature animation surged in the 1990s, Warner Bros. attempted to capitalize on its rival's success with animated feature films of its own, without the assistance of Spielberg. Their films—Cats Don't Dance, Quest for Camelot and The Iron Giant—failed to come close to Disney's success, although Cats Don't Dance and The Iron Giant both received critical praise and developed cult followings. The 2001 live-action/animation hybrid Osmosis Jones, starring Bill Murray, was a costly commercial failure, although its home video performance proved successful enough for the studio's TV animation department to produce a short-lived spin-off series called Ozzy and Drix.

The perennially popular Looney Tunes characters made a comeback. The older shorts continued to enjoy constant reruns and compilation specials (and a few compilation films), and new Looney Tunes short features were made in the 1990s. Inspired by the success of Disney's Who Framed Roger Rabbit and a series of Nike and McDonald's commercials teaming the characters with basketball superstar Michael Jordan, the studio produced the live-action/animation combo Space Jam in 1996. The film received mixed reviews but was a major commercial success. However, another 2003 feature, Looney Tunes: Back in Action, was a box-office flop, grossing about three-quarter of its $80 million budget worldwide ($140 million in current terms), but received more positive critical reviews. Other modern Looney Tunes projects were in a different vein. Unlike the original shorts, Taz-Mania (1991-1995) and Baby Looney Tunes (2001-2006) were aimed primarily at young children, while Loonatics Unleashed (2005-2007) was a controversial revamping of the characters in the distant future. The Sylvester and Tweety Mysteries (1995-2000) and Duck Dodgers (2003-2005) were very well-received shows and were relatively more faithful to the original shorts. The Looney Tunes Show (2011-2014) was a modern, more adult-oriented sitcom, and Wabbit: A Looney Tunes Production (2015-2020) was a modernized series of Bugs Bunny shorts in the Looney Tunes tradition. However, both shows still received a slightly better reception from audiences than Baby Looney Tunes or Loonatics Unleashed.

Ralph Bakshi

Ralph Bakshi, director of ground-breaking animated films like Fritz the Cat and the original Lord of the Rings film, returned to animation after taking a short break in the mid-1980s. In 1985, he teamed up with young Canadian animator John Kricfalusi to make a hybrid live-action/animated music video for The Rolling Stones' "Harlem Shuffle", which was released in early 1986.

The music video assembled a production team at Bakshi Animation whose next project was the short-lived TV series Mighty Mouse: The New Adventures. Bakshi and company worked on several other projects in the late 1980s, but his biggest project, 1992's Cool World, was a critically panned commercial disappointment. In 2005, Bakshi announced that he would begin working on another feature film, Last Days of Coney Island, which he is financing himself and producing independently. Bakshi suspended production on the film in 2008, but resumed in 2013 after a successful Kickstarter campaign. The film was released in 2015.

Outsourcing animation

The major reason for the increase in the quantity of American animation was the ability to outsource the actual physical animation work to cheaper animation houses in foreign countries. Writing, character design, and storyboarding would be done in American offices. Storyboards, model sheets, and color guides would then be mailed overseas. This would sometimes cause problems; the final product wouldn't be seen until the completed cels were mailed back to the United States.

While budget became much less of an issue, overseas production houses would be chosen on a per-episode, or even per-scene, basis, depending on the amount of money available at that particular moment. This resulted in obviously different levels of quality from episode to episode. This was particularly noticeable in shows like Gargoyles and Batman: The Animated Series, where at times characters would appear wildly off-model, requiring scenes to be redone to the dismay of their directors.

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