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Windows 10

2015 Microsoft operating system version

  • 52 min read
  • 8 chapters

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Through Operating system, Start menu and Adware

In contrast to the tablet-oriented approach of its predecessor, Windows 10 returned to a desktop-oriented interface in line with previous versions of Windows and reintroduced the Start menu. Other features included the Cortana virtual assistant, Task View and virtual desktops, Action Center, biometric authentication through Windows Hello, an improved Settings component, Xbox Live integration, and DirectX 12. Also, Microsoft Edge was introduced, deprecating Internet Explorer. Unlike previous NT releases, Windows 10 received free feature updates on an ongoing basis. Alternatively, enterprise environments can use long-term support milestones that receive only critical and security updates. An ARM version of Windows 10 was released in 2018.

Windows 10 received generally positive reviews. Praise was given to the return of the desktop interface, improved bundled software compared to Windows 8.1, and other capabilities, while criticism was directed at behavioral changes such as mandatory update installation, privacy concerns over data collection, and adware-like tactics to promote the operating system on release. Microsoft aimed to have Windows 10 installed on over a billion devices within three years of release; ultimately, that goal was reached in March 2020, almost five years later. By January 2018, it surpassed Windows 7 as the most popular version of Windows worldwide, until Windows 11 took the top spot in June 2025. As of September 2026, Windows 10 is the second-most-used version of Windows, accounting for 28% worldwide share, while Windows 11 holds 71%. As of December 2025, an estimated 1 billion PCs globally are running Windows 10.

It is the last version of Windows that supports 32-bit processors, BIOS firmware, and systems with no TPM or TPM 1.2; it is also the last to officially lack a CPU model check before installation. Support ended on October 14, 2025, except for editions in the Long-Term Servicing Channel (LTSC) or enrolled in the Extended Security Updates program.

Development

At the Microsoft Worldwide Partner Conference in 2011, Andrew Lees, the chief of Microsoft's mobile technologies, said that the company intended to have a single software ecosystem for PCs, smartphones, tablets, and other devices: "We won't have an ecosystem for PCs, and one for phones, and one for tablets‍—‌they'll all come together."

In December 2013, technology writer Mary Jo Foley reported that Microsoft was working on an update to Windows 8 codenamed "Threshold", after a planet in its Halo franchise. Similarly to "Blue" (which became Windows 8.1), Foley described Threshold, not as a single operating system, but as a "wave of operating systems" across multiple Microsoft platforms and services, quoting Microsoft sources, scheduled for the second quarter of 2015. She also stated that one of the goals for Threshold was to create a unified application platform and development toolkit for Windows, Windows Phone and Xbox One (which all use a similar kernel based on Windows NT).

At the Build Conference in April 2014, Microsoft's Terry Myerson unveiled an early build of what would become Windows 10 (build 9697) that added the ability to run Microsoft Store apps inside desktop windows and a more traditional Start menu modeled after Windows 7's design by using only a portion of the screen and including an application listing in the left column, with the right column displaying Windows 8-style app tiles. Myerson said that these changes would occur in a future update, but did not elaborate. Microsoft also unveiled the concept of a "universal Windows app", allowing Windows Store apps created for Windows 8.1 to be ported to Windows Phone 8.1 and Xbox One while sharing a common codebase, with an interface designed for different device form factors, and allowing user data and licenses for an app to be shared between multiple platforms. Windows Phone 8.1 would share nearly 90% of the common Windows Runtime APIs with Windows 8.1 on PCs.

A screenshot of a build identifying itself as "Windows Technical Preview" (numbered 9834) was leaked in September 2014, showing a new virtual desktop system, a notification center, and a new File Explorer icon.

Announcement

On September 30, 2014, Microsoft officially announced that Threshold would be unveiled during a media event as Windows 10. Myerson said that Windows 10 would be Microsoft's "most comprehensive platform ever", providing a single, unified platform for desktop and laptop computers, tablets, smartphones, and all-in-one devices. He emphasized that Windows 10 would take steps towards restoring user interface mechanics from Windows 7 to improve the experience for users on non-touch devices, noting criticism of Windows 8's touch-oriented interface by keyboard and mouse users. Despite these concessions, Myerson noted that the touch-optimized interface would evolve as well on Windows 10.

In regards to Microsoft naming the new operating system Windows 10 instead of Windows 9, Terry Myerson said that "based on the product that's coming, and just how different our approach will be overall, it wouldn't be right to call it Windows 9." He also joked that they could not call it "Windows One" (referring to several recent Microsoft products with a similar brand, such as OneDrive, OneNote, and the Xbox One) because Windows 1.0 already existed. At a San Francisco conference in October 2014, Tony Prophet, Microsoft's Vice President of Windows Marketing, said that Windows 9 "came and went", and that Windows 10 would not be "an incremental step from Windows 8.1", but "a material step. We're trying to create one platform, one eco-system that unites as many of the devices from the small embedded Internet of Things, through tablets, through phones, through PCs and, ultimately, into the Xbox." Dave Plummer speculated that Microsoft wanted to avoid compatibility issues with applications that check the operating system's version string for "Windows 9" and believe that they are running on Windows 95 or Windows 98.

Further details surrounding Windows 10's consumer-oriented features were presented during another media event held on January 21, 2015, titled "Windows 10: The Next Chapter". The keynote featured the unveiling of Cortana integration within the operating system, new Xbox-oriented features, Windows 10 Mobile, an updated Office Mobile suite, Surface Hub‍—‌a large-screened Windows 10 device for enterprise collaboration based upon Perceptive Pixel technology, along with HoloLens‑augmented reality eyewear and an associated platform for building apps that can render holograms through HoloLens.

Additional developer-oriented details surrounding the "Universal Windows Platform" concept were revealed and discussed during Microsoft's Build developers' conference. Among them were the unveiling of "Islandwood", which provides a middleware toolchain for compiling Objective-C-based software (particularly iOS) to run as universal apps on Windows 10 and Windows 10 Mobile. A port of Candy Crush Saga made using the toolkit, which shared much of its code with the iOS version, was demonstrated, alongside the announcement that the King-developed game would be bundled with Windows 10 at launch.

At the 2015 Ignite conference, Microsoft employee Jerry Nixon stated that Windows 10 would be the "last version of Windows", a statement reflecting the company's intent to apply the software as a service business model to Windows, with new versions and updates to be released over an indefinite period. In 2021, however, Microsoft announced that Windows 10 would be succeeded on compatible hardware by Windows 11—and that Windows 10 support will end on October 14, 2025, marking a departure from what had been dubbed "Windows as a service". PC World argued that the widely reported comment was however taken out of context, noting that the official event transcript marks it only as a segue rather than a core part of the talk. It argues that Nixon was referring to the fact that he could talk freely at the event because 10 was the last version in current development.

Marketing

On July 20, 2015, Microsoft began "Upgrade Your World", an advertising campaign centering on Windows 10, with the premiere of television commercials in Australia, Canada, France, Germany, Japan, the United Kingdom, and the United States. The commercials focused on the tagline "A more human way to do", emphasizing new features and technologies supported by Windows 10 that sought to provide a more "personal" experience to users. The campaign culminated with launch events in thirteen cities on July 29, 2015, which celebrated "the unprecedented role our biggest fans played in the development of Windows 10".

Release

On July 29, 2015, Microsoft officially announced that Windows 10 would be released for retail purchase as a free upgrade from earlier versions of Windows. In comparison to previous Windows releases, which had a longer turnover between the release to manufacturing (RTM) and general release to allow for testing by vendors (and in some cases, the development of "upgrade kits" to prepare systems for installation of the new version), an HP executive explained that because it knew Microsoft targeted the operating system for a 2015 release, the company was able to optimize its then-current and upcoming products for Windows 10 in advance of its release, negating the need for such a milestone.

The general availability build of Windows 10, numbered 10240, was first released to Windows Insider channels for pre-launch testing on July 15, 2015, prior to its formal release. Although a Microsoft official said there would be no specific RTM build of Windows 10, 10240 was described as an RTM build by media outlets because it was released to all Windows Insider members at once (rather than to users on the "Fast ring" first), it no longer carried pre-release branding and desktop watermark text, and its build number had mathematical connections to the number 10 in reference to the operating system's naming. The Enterprise edition was released to volume licensing on August 1, 2015.

Windows 10 is distributed digitally through the "Media Creation Tool", which is functionally identical to the Windows 8 online installer, and can also be used to generate an ISO image or USB install media. In-place upgrades are supported from most editions of Windows 7 with Service Pack 1 and Windows 8.1 with Update 1, while users with Windows 8 must first upgrade to Windows 8.1. Changing between architectures (e.g., upgrading from 32-bit edition to a 64-bit edition) via in-place upgrades is not supported; a clean installation is required. In-place upgrades may be rolled back to the device's previous version of Windows, provided that 30 days have not passed since installation, and backup files were not removed using Disk Cleanup.

Windows 10 was available in 190 countries and 111 languages upon its launch, and as part of efforts to "re-engage" with users in China, Microsoft also announced that it would partner with Qihoo and Tencent to help promote and distribute Windows 10 in China, and that Chinese PC maker Lenovo would provide assistance at its service centers and retail outlets for helping users upgrade to Windows 10. At retail, Windows 10 is priced similarly to editions of Windows 8.1, with U.S. prices set at $119 and $199 for Windows 10 Home and Pro respectively. A Windows 10 Pro Pack license allows upgrades from Windows 10 Home to Windows 10 Pro. Retail copies only ship on USB flash drive media; however, system builder copies still ship as DVD-ROM media. New devices shipping with Windows 10 were also released during the operating system's launch window.

Windows RT devices cannot be upgraded to Windows 10.

Free upgrade offer

During its first year of availability, upgrade licenses for Windows 10 could be obtained at no charge for devices with a genuine license for an eligible edition of Windows 7 or 8.1.

This offer did not apply to Enterprise editions, as customers under an active Software Assurance (SA) contract with upgrade rights are entitled to obtain Windows 10 Enterprise under their existing terms. All users running non-genuine copies of Windows, and those without an existing Windows 7 or 8/8.1 license, were ineligible for this promotion; although upgrades from a non-genuine version were possible, they result in a non-genuine copy of 10.

On the general availability build of Windows 10 (the original release), to activate and generate the "digital entitlement" for Windows 10, the operating system must have first been installed as an in-place upgrade. During the free upgrade, a genuineticket.xml file is created in the background and the system's motherboard details are registered with a Microsoft Product Activation server. Once installed, the operating system can be reinstalled on that particular system via normal means without a product key, and the system's license will automatically be detected via online activation – in essence, the Microsoft Product Activation Server will remember the system's motherboard and give it the green light for product re-activation. Because of installation issues with Upgrade Only installs, the November Update (version 1511) included additional activation mechanisms. This build treated Windows 7 and Windows 8/8.1 product keys as Windows 10 product keys, meaning they could be entered during installation to activate the free license, without the need to upgrade first to "activate" the hardware with Microsoft's activation servers. For major Original Equipment Manufacturers (OEMs), Windows 8/8.1 and Windows 10 OEM product keys are embedded in the firmware of the motherboard and if the correct edition of Windows 10 is present on the installation media, they are automatically inputted during installation. Since the release of the Fall Creators Update (version 1709), Microsoft decided to release multi-edition installation media, to alleviate installation and product activation issues users experienced because of accidentally installing the wrong edition of Windows 10.

The Windows Insider Preview version of Windows 10 automatically updated itself to the generally released version as part of the version progression and continues to be updated to new beta builds, as it had throughout the testing process. Microsoft explicitly stated that Windows Insider was not a valid upgrade path for those running a version of Windows that is ineligible for the upgrade offer; although, if it was not installed with a license carried over from an in-place upgrade to 10 Insider Preview from Windows 7 or 8.1, the Insider Preview does remain activated as long as the user does not exit the Windows Insider program.

The offer was promoted and delivered via the "Get Windows 10" application (also known as GWX), which was automatically installed via Windows Update ahead of Windows 10's release, and activated on systems deemed eligible for the upgrade offer. Via a notification area icon, users could access an application that advertised Windows 10 and the free upgrade offer, check device compatibility, and "reserve" an automatic download of the operating system upon its release. On July 28, a pre-download process began in which Windows 10 installation files were downloaded to some computers that had reserved it. Microsoft said that those who reserved Windows 10 would be able to install it through GWX in a phased rollout process. The operating system could alternatively be downloaded at any time using a separate "Media Creation Tool" setup program, that allows for the creation of DVD or USB installation media.

In May 2016, Microsoft announced that the free upgrade offer would be extended to users of assistive technologies; however, Microsoft did not implement any means of certifying eligibility for this offer, which some outlets thereby promoted as being a loophole to fraudulently obtain a free Windows 10 upgrade. Microsoft said that the offer is not intended to be used in this manner. In November 2017, Microsoft announced that this program would end on December 31, 2017.

However, another method was found that allowed Windows 7 and 8/8.1 users to upgrade to Windows 10 using existing licenses, even though the free upgrade offers officially ended in 2017. Some outlets have continued to promote it as a free method of upgrading from the now-unsupported Windows 7. This free upgrade method was officially closed by Microsoft on September 20, 2023. However, as of 2024, there are some reports that it still works, under certain conditions.

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