Lably
Skip to content

ZX Spectrum

1982 home computer

  • 36 min read
  • 9 chapters
Sinclair 48K ZX Spectrum computer (1982)
Bill Bertram · CC BY-SA 2.5

Related on Lably

Through Application software, Computer hardware and Microprocessor

The machine was designed by the English entrepreneur and inventor Sir Clive Sinclair and his small team in Cambridge, and was manufactured in Dundee, Scotland by Timex Corporation. It was made to be small, simple, and most importantly inexpensive, with as few components as possible. The addendum "Spectrum" was chosen to highlight the machine's colour display, which differed from the black-and-white display of its predecessor, the ZX81. Rick Dickinson designed its distinctive case, rainbow motif, and rubber keyboard. Video output is transmitted to a television set rather than a dedicated monitor, while application software is loaded and saved onto compact audio cassettes.

The ZX Spectrum was initially distributed by mail order, but after severe backlogs it was sold through High Street chains in the United Kingdom. It was released in the US as the Timex Sinclair 2068 in 1983, and in some parts of Europe as the Timex Computer 2048. There are seven models overall, ranging from the entry level with 16 KB RAM released in 1982 to the ZX Spectrum +3 with 128 KB RAM and built-in floppy disk drive in 1987. The machine primarily competed with the Commodore 64, BBC Micro, Dragon 32, and the Amstrad CPC range. Over 24,000 software products were released for the ZX Spectrum.

Its introduction led to a boom in companies producing software and hardware, the effects of which are still seen. It was among the first home computers aimed at a mainstream UK audience, with some crediting it for launching the British information technology industry. The Spectrum was Britain's top-selling computer until the Amstrad PCW surpassed it in the 1990s. It was discontinued in 1992.

History

The ZX Spectrum was conceived and designed by engineers at Sinclair Research, founded by English entrepreneur and inventor Clive Sinclair, who was well known for his eccentricity and pioneering ethic. On 25 July 1961, three years after passing his A-levels, he founded Sinclair Radionics to advertise his inventions and buy components. In 1972, Sinclair competed with Texas Instruments to produce the world's first pocket calculator, the Sinclair Executive. By the mid 1970s, Sinclair Radionics was producing handheld electronic calculators, miniature televisions, and the ill-fated digital Black Watch wristwatch. Due to financial losses, Sinclair sought investors from the National Enterprise Board (NEB), who had bought a 43% interest in the company and streamlined his product line. Sinclair's relationship with the NEB had worsened, and by 1979 it opted to break up Sinclair Radionics entirely, selling off its television division to Binatone and its calculator division to ESL Bristol.

After incurring a £7 million investment loss, Sinclair was given a golden handshake and an estimated £10,000 severance package. He had a former employee, Christopher Curry, establish a "corporate lifeboat" company named Science of Cambridge Ltd, in July 1977, called such as they were located near the University of Cambridge. By this time inexpensive microprocessors had started appearing on the market, which prompted Sinclair to start producing the MK14, a computer teaching kit which sold well at a very low price. Encouraged by this success, Sinclair renamed his company to Sinclair Research, and started looking to manufacture personal computers. Keeping the cost low was essential for Sinclair to avoid his products from becoming outpriced by American or Japanese equivalents as had happened to several of the previous Sinclair Radionics products. On 29 January 1980, the ZX80 home computer was launched to immediate popularity; notable for being one of the first computers available in the United Kingdom for less than £100. The company conducted no market research whatsoever prior to the launch of the ZX80; according to Sinclair, he "simply had a hunch" that the public was sufficiently interested to make such a project feasible and went ahead with ordering 100,000 sets of parts so that he could launch at high volume.

On 5 March 1981, the ZX81 was launched worldwide to immense success with more than 1.5 million units sold, 60% of which was outside Britain. According to Ben Rosen, by pricing the ZX81 so low, the company had "opened up a completely new market among people who had never previously considered owning a computer". After its release, computing in Britain became an activity for the general public rather than the preserve of office workers and hobbyists. The ZX81's commercial success made Sinclair Research one of Britain's leading computer manufacturers, with Sinclair himself reportedly "amused and gratified" by the attention the machine received.

Development

Development of the ZX Spectrum began in September 1981, a few months after the release of the ZX81. Sinclair resolved to make his own products obsolete before his rivals developed the products that would do so. Parts of designs from the ZX80 and ZX81 were reused to ensure a speedy and cost-effective manufacturing process. The team consisted of 20 engineers housed in a small office at 6 King's Parade, Cambridge. During early production, the machine was known as the ZX81 Colour or the ZX82 to highlight the machine's colour display, which differed from the black and white of its predecessors. The addendum "Spectrum" was added later on, to emphasise its 15-colour palette. Aside from a new crystal oscillator and extra chips to add additional kilobytes of memory, the ZX Spectrum was intended to be, as quoted by Sinclair's marketing manager, essentially a "ZX81 with colour". According to Sinclair, the team also wanted to combine the ZX81's separate random-access memory sections for audio and video into a single bank.

Chief engineer Richard Altwasser was responsible for the ZX Spectrum's hardware design. His main contribution was the design of the semi-custom uncommitted logic array (ULA) integrated circuit, which integrated, on a single chip, the essential hardware functions. Altwasser designed a graphics mode that required less than 7 kilobytes of memory and implemented it on the ULA. Vickers wrote most of the ROM code. Lengthy discussions between Altwasser and Sinclair engineers resulted in a broad agreement that the ZX Spectrum must have high-resolution graphics, 16 kilobytes of memory, an improved cassette interface, and an impressive colour palette. To achieve this, the team had to divorce the central processing unit (CPU) away from the main display to enable it to work at full efficiency – a method which contrasted with the ZX81's integrated CPU. The inclusion of colour proved a major obstacle to the engineers. A Teletext-like approach was briefly considered, in which each line of text would have colour-change codes inserted into it. This was deemed unsuitable for high-resolution graphs or diagrams that involved multiple colour changes. Altwasser devised the idea of allocating a colour attribute to each character position on the screen. This ultimately used eight bits of memory for each character position; three bits to provide any one of eight foreground colours and three bits for the eight background colours, one bit for extra brightness and one bit for flashing. Overall, the system took up slightly less than 7 kilobytes of memory, leaving an additional 9 kilobytes to write programs – a figure that pleased the team.

Much of the firmware was written by computer scientist Steve Vickers from Nine Tiles, who compiled all control routines to produce the Sinclair BASIC interpreter, a custom variant of the general purpose BASIC programming language. Making a custom interpreter made it possible to fit all of its functionality into a very small amount of read-only memory (ROM). The development process of the software was marked by disagreements between Nine Tiles and Sinclair Research. Sinclair placed an emphasis on expediting the release of the Spectrum, primarily by minimising alterations in the software from the ZX81, which had in turn been based on the ZX80's software. The software architecture of the ZX80, however, had been tailored for a severely constrained memory system, and in Nine Tiles' opinion was unsuitable for the enhanced processing demands of the ZX Spectrum. Sinclair favoured solving this with expansion modules on the existing framework like with the ZX81, which Nine Tiles disagreed with. Ultimately, both designs were developed, but Vickers and Nine Tiles were unable to finish their version before the launch of the Spectrum and it was not used.

The distinctive case and colourful design of the ZX Spectrum was the creation of Rick Dickinson, a young British industrial designer who had been hired by Sinclair to design the ZX81. Dickinson was tasked to design a sleeker and more "marketable" appearance to the new machine, whilst ensuring all 192 BASIC functions could fit onto 40 physical keys. Early sketches from August 1981 showed the case was to be more angular and wedge-like, in similar vein to an upgraded ZX81 model. Dickinson later settled on a flatter design with a raised rear section and rounded sides in order to depict the machine as "more advanced" as opposed to a mere upgrade. In drawing up potential logos, Dickinson proposed a series of different logotypes which all featured rainbow slashes across the keyboard.

The design of the Spectrum's rubber keyboard was simplified from several hundred components to a conventional moving keyboard down to "four to five" moving parts using a new technology. The keyboard was still undergoing changes as late as February 1982; some sketches included a roundel-on-square key design which was later featured on the later Spectrum+ model. Dickinson recalled in 2007 that "everything was cost driven" and that the minimalist, Bauhaus approach to the Spectrum gave it an elegant yet "[non] revolutionary" form. The drawing board on which Dickinson designed the ZX Spectrum is now on display in the Science Museum in London.

The need for an improved cassette interface was apparent from ZX81 users who encountered problems trying to save and load programs. To increase the data transfer speed, the team decreased the length of tones that represent binary data. Originally, the team aimed for 1000 baud, but succeeded in reaching a considerably faster 1500 baud. To increase reliability, a leading period of constant tone was introduced, allowing the cassette recorder's automatic gain control to settle down, eliminating hisses on the tape. A Schmitt trigger was added inside the ULA to reduce noise of the received signal. Unlike the ZX81, the Spectrum is able to maintain its display during data transfer, allowing programs to show a splash screen whilst loading.

As with the ZX81, the ZX Spectrum was manufactured in Dundee, Scotland, by Timex Corporation at the Dryburgh factory. Prior to the ZX81, Timex was an established manufacturer of mechanical watches, but had little experience in assembling electronics. Timex's director, Fred Olsen, determined that the company would diversify into other areas and signed a contract with Sinclair.

Launch

The ZX Spectrum was officially revealed before journalists by Sinclair at the Churchill Hotel in Marylebone, London, on 23 April 1982. Later that week, the machine was presented in a "blaze of publicity" at the Earl's Court Computer Show in London, and the ZX Microfair in Manchester. The ZX Spectrum was launched with two models: a 16KB 'basic' version, and an enhanced 48KB variant. The former model had an undercutting price of £125, significantly lower than its main competitor the BBC Micro, whilst the latter model's price of £175 was comparable to a third of an Apple II computer. Upon release, the keyboard surprised many users due to its use of rubber keys, described as offering the feel of "dead flesh". Sinclair himself remarked that the keyboard's rubber mould was "unusual", but consumers were undeterred.

Despite very high demand, Sinclair Research was "notoriously late" in delivering the ZX Spectrum. Their practice of offering mail-order sales before units were ready ensured a constant cash flow, but meant a lacking distribution. Nigel Searle, the newly-appointed chief of Sinclair's computer division, said in June 1982 the company had no plans to stock the new machine in WHSmith, which was at the time Sinclair's only retailer. Searle explained that the mail-order system was in place due to there being no "obvious" retail outlets in the United Kingdom which could sell personal computers, and it made "better sense" financially to continue selling through mail-order. The company's conservative approach to distributing the machine was criticised, with disillusioned customers telephoning and writing letters. Demand sky-rocketed beyond Sinclair's planned 20,000 monthly unit output to a backlog of 30,000 orders by July 1982. Due to a scheduled holiday at the Timex factory that summer, the backlog had risen to 40,000 units. Sinclair issued a public apology in September that year, and promised that the backlog would be cleared by the end of that month. Supply did not return to normal until the 1982 Christmas season.

Production of the machine rapidly increased with the arrival of the less expensive Issue 2 motherboard, a redesign of the main circuit board which addressed hardware manufacturing defects that affected production of the first model. Sales of the ZX Spectrum reached 200,000 in its first nine months, rising to 300,000 for the whole of the first year. By August 1983 total sales in Britain and Europe had exceeded 500,000, with the millionth Spectrum manufactured on 9 December 1983. By this point, an average of 50,000 units were being purchased each month.

In July 1983, an enhanced version of the ZX Spectrum was launched in the United States as the Timex Sinclair 2068. Advertisements described it as having 72 kilobytes of memory and a full range of colour and sound for under $200. Despite the improvements upon its British counterpart, sales were poor and Timex Sinclair collapsed the following year.

Success and market domination

A crucial part of the company's marketing strategy was to implement regular price-cutting at strategic intervals to maintain market share. Ian Adamson and Richard Kennedy noted that Sinclair's method was driven by securing his leading position through "panicking" the competition. While most companies at the time reduced prices of their products while their market share was dwindling, Sinclair Research discounted theirs shortly after sales had peaked, throwing the competition into "utter disarray". Sinclair Research made a profit of £14 million in 1983, compared to £8.5 million the previous year. Turnover doubled from £27.2 million to £54.5 million, which equated to roughly £1 million for each person employed directly by the company.

Clive Sinclair became a focal point during the ZX Spectrum's marketing campaign by putting a human face onto the business. Sinclair Research was portrayed in the media as a "plucky" British challenger taking on the technical and marketing might of giant American and Japanese corporations. As David O'Reilly noted in 1986, "by astute use of public relations, particularly playing up his image of a Briton taking on the world, Sinclair has become the best-known name in micros." The media latched onto Sinclair's image; his "Uncle Clive" persona is said to have been created by the gossip columnist for Personal Computer World. The press praised Sinclair as a visionary genius, with The Sun lauding him as "the most prodigious inventor since Leonardo da Vinci". Adamson and Kennedy wrote that Sinclair outgrew the role of microcomputer manufacturer and "accepted the mantle of pioneering boffin leading Britain into a technological utopia". Sinclair's contribution to the technology sector resulted in him being knighted upon the recommendation of Margaret Thatcher in the Queen's 1983 Birthday Honours List.

The United Kingdom was largely immunised from the effects of the video game crash of 1983, due to the saturation of home computers such as the ZX Spectrum. The microcomputer market continued to grow and game development was unhindered despite the turbulence in the American markets. Computer games remained the dominant sector of the British home video game market up until they were surpassed by Sega and Nintendo consoles in 1991. By the end of 1983 there were more than 450 companies in Britain selling video games on cassette, compared to 95 the year before. An estimated 10,000 to 50,000 people, mostly young men, were developing games out of their homes based on advertisements in popular magazines. The growth of video games during this period has been compared to the punk subculture, fuelled by young people making money from their games.

By the mid 1980s, Sinclair Research's share of the British home computer market had climbed to a high of 40 per cent. Sales in the 1984 Christmas season were described as "extremely good". In early 1985 the British press reported the home computer boom to have ended, leaving many companies slashing prices of their hardware to anticipate lower sales. Despite this, celebration of Sinclair's success in the computing market continued at the Which Computer? show in Birmingham, where the five-millionth Sinclair machine (a gold coloured QL) was issued as a prize.

Later years and company decline

The ZX Spectrum's successor, the Sinclair QL, was officially announced on 12 January 1984, shortly before the Macintosh 128K went on sale. Contrasting with its predecessors, the QL was aimed at more serious, professional home users. Fully operational QLs were not available until the late summer, and complaints against Sinclair concerning delays were upheld by the Advertising Standards Authority (ASA) in May of that year. Particularly serious were allegations that Sinclair was cashing cheques months before machines were shipped. By autumn 1984, Sinclair was still publicly forecasting that it would be a "million seller" and that 250,000 units would be sold by the end of the year. QL production was suspended in February 1985, and the price was halved by the end of the year. It ultimately flopped, with 139,454 units being manufactured.

The ZX Spectrum+, a rebranded ZX Spectrum with the same technical specifications except for the QL-like hard plastic keyboard and the addition of a reset switch, was introduced in October 1984 and made available in WHSmith's stores the day after its launch. Retailers stocked the device in high quantities, anticipating robust Christmas sales. It did not perform as well as projected, leading to a significant drop in Sinclair's income from orders in January, as retailers were left with surplus stock. An upgraded model, the ZX Spectrum 128, was released in Spain in September 1985, financed by the Spanish distributor Investrónica. The UK launch was postponed until January 1986 due to the substantial leftover inventory of the prior model.

While the Sinclair QL was in development, Sinclair also hoped to repeat his success with the Spectrum in the fledgling electric vehicle market, which he saw as ripe for a new approach. On 10 January 1985, Sinclair unveiled the Sinclair C5, a small one-person battery electric recumbent tricycle. It marked the culmination of Sir Clive's long-running interest in electric vehicles. The C5 turned out to be a significant commercial failure, selling only 17,000 units and losing Sinclair £7 million. It has since been described as "one of the great marketing bombs of postwar British industry". The ASA ordered Sinclair to withdraw advertisements for the C5 after finding that the company's claims about its safety could not be justified.

The combined failures of the C5 and QL caused investors to lose confidence in Sinclair's judgement. In May 1985, Sinclair Research announced their intention to raise an additional £10 to £15 million to restructure the organisation, but securing the funds proved challenging. In June 1985, business magnate Robert Maxwell disclosed a takeover bid for Sinclair Research through Hollis Brothers, a subsidiary of his Pergamon Press. However, the deal was terminated in August 1985. On 7 April 1986 the company sold their entire computer product range, along with the "Sinclair" brand name, to Alan Sugar's Amstrad for £5 million. The takeover sent ripples through the London Stock Exchange, but Amstrad's shares soon recovered, with one stock broker affirming that "the City appears to have taken the news in its stride". Amstrad's acquisition saw the release of three improved ZX Spectrum models throughout the late 1980s.

By 1990, Sinclair Research consisted of Sinclair and two other employees down from 130 employees at its peak in 1985. The ZX Spectrum was officially discontinued in 1992, after ten years on the market.

Sign in to keep reading

8 more chapters are free with a Lably account.

More in Computing and communication